Review of Marketing Research

Review of Marketing Research covers the important areas of marketing research with a more comprehensive state-of-the-art orientation. Each of the articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments, in addition to containing specific empirical studies. An article may also have a section on Implementation.

Each article should address the following issues:

  • Critically review the existing literature
  • Summarize what we know about the subject—key findings
  • Present the main theories and frameworks
  • Review and exposition of key methodologies
  • Identify the gaps in literature
  • Present Empirical Studies (for empirical papers only)
  • Discuss emerging trends and issues
  • Focus on international developments
  • Suggest directions for future theory development and testing
  • Recommend guidelines for implementing new procedures and concepts

To submit a proposal to this series, please contact the series editors via email:

Naresh K. Malhotra
Nanyang Business School, Singapore
naresh.malhotra@mgt.gatech.edu

All titles in the series

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