Review of Marketing Research
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Series description
Review of Marketing Research covers the important areas of marketing research with a more comprehensive state-of-the-art orientation. Each of the articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments, in addition to containing specific empirical studies. An article may also have a section on Implementation.
Each article should address the following issues:
- Critically review the existing literature
- Summarize what we know about the subject—key findings
- Present the main theories and frameworks
- Review and exposition of key methodologies
- Identify the gaps in literature
- Present Empirical Studies (for empirical papers only)
- Discuss emerging trends and issues
- Focus on international developments
- Suggest directions for future theory development and testing
- Recommend guidelines for implementing new procedures and concepts
Call for Papers
Volume 18, Special Issue on: Marketing Accountability for Marketing and Non-marketing Outcomes, view the latest Call for Papers here.
To submit a proposal to this series, please contact the series editors via email:
Naresh K. Malhotra
Nanyang Business School, Singapore
naresh.malhotra@mgt.gatech.edu
