Review of Marketing Research covers the important areas of marketing research with a more comprehensive state-of-the-art orientation. Each of the articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments, in addition to containing specific empirical studies. An article may also have a section on Implementation.
Each article should address the following issues:
Volume 18, Special Issue on: Marketing Accountability for Marketing and Non-marketing Outcomes, view the latest Call for Papers here.
Naresh K. Malhotra
Nanyang Business School, Singapore