Marketing

Emerald’s Marketing publishing focuses on championing fresh thinking with the potential to reshape research and practice.

Our experienced publishing team work with thought leaders and rising stars from institutions worldwide to produce monographs, book series, and research serials that set the research agenda, and give the very best scholarship reach beyond the academy.

Our Marketing list is growing. Our newest signings include monographs and professional texts on sociometrics, advertising in new formats, global marketing strategics of emerging market firms, consumer culture theory, multi-channel marketing, branding and retail design, and marketing in and for a sustainable society.

Highlights

  • Jacket image for Sociometrics and Human Relationships
  • Jacket image for Global Marketing Strategies of Emerging Market Firms
  • Jacket image for Strategic Marketing Management in Asia
  • Jacket image for Consumer Culture Theory
  • Jacket image for Multi-Channel Marketing, Branding and Retail Design
  • Jacket image for The Management Game of Communication
  • Jacket image for Marketing In and For a Sustainable Society
  • Jacket image for Advertising in New Formats and Media

Recently Published

  • Jacket image for Public Relations and the Power of Creativity
  • Jacket image for Customer Experience Innovation
  • Jacket image for Developing Insights on Branding in the B2B Context
  • Jacket image for Marketing Management in Turkey
  • Jacket image for Innovation and Strategy
  • Jacket image for Managing Brands in 4D
  • Jacket image for Market Research Methods in the Sports Industry
  • Jacket image for Organizing Marketing and Sales
  • Jacket image for The Sustainable Marketing Concept in European SMEs
  • Jacket image for Emotional Appeals in Advertising Banking Services
  • Jacket image for Digital PR
  • Jacket image for Crisis Communications Management

Meet the Team

Interested in writing for us? Please contact one of our team who are on hand and happy to answer any questions or discuss your project with you.

Pete Baker

Editorial Director – Business, Finance & Economics

pbaker@emeraldgroup.com

Charlotte Maiorana

Senior Commissioning Editor - Business, Management, Finance & Economics (North America)

cmaiorana@emeraldgroup.com

Niall Kennedy

Senior Commissioning Editor - Business, Management & Economics (UK, Europe, RoW)

nkennedy@emeraldgroup.com