Traffic Safety Culture: Definition, Foundation, and Application

Nicholas John Ward
Montana State University, USA

Barry Watson
Queensland University of Technology, Australia

Katie Fleming-Vogl
Minnesota Department of Transportation, USA

Product Details
12 Apr 2019
Emerald Publishing Limited
368 pages - 152 x 229mm
This reference book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological chapters. Together, these chapters discuss the research and application of “Traffic Safety Culture” as an important approach to traffic safety, including the vision of zero traffic fatalities and serious injuries.  

Traffic crashes are a significant cause of death and debilitating injury worldwide, especially in low- and middle-income countries. Whereas most traditional safety efforts teach safe behavior (education), punish risky behavior (enforcement), or design the environment to minimize crash injury resulting from those behaviors (engineering), there is also the need to understand the culture of our social environments that influence our concern for traffic safety and choice of behaviors. 

As a result, there is growing interest in the concept of Traffic Safety Culture. However, this concept is relatively new and is not yet supported by a robust theoretical foundation or amassed large body of research. The goal of this book is to create a theoretical foundation and methodological framework for using traffic safety culture, including the discussion of best practices for developing, implementing and evaluating culture-based strategies.
Preface; Barry Watson, Nicholas Ward and Katie Fleming-Vogl
Chapter 1. Building a Culture of Safety: Contributions from Public Health; David Sleet
Chapter 2. Ten Principles of Traffic Safety Culture; Nicholas Ward, Jay Otto, and Kari Finley
Chapter 3. Traffic Safety Culture and the Levels of Value Internalization: A List of Alterable Factors; Christopher Schlembach and Susanne Kaiser
Chapter 4. Guidance for the Measurement and Analysis of Traffic Safety Culture; Jay Otto, Nicholas Ward, and Kari Finley
Chapter 5. The Traffic Safety Culture of (European) Car Drivers: Operationalizing the Concept of TSC by Re-Analyzing the SARTRE 4 Study; Christian Brandstätter, Christopher Schlembach, Gerald Furian & Susanne Kaiser
Chapter 6. Social Capital and Traffic Safety; Matthew Nagler 
Chapter 7. The Central Role of Community Participation in Traffic Safety Culture; Eric Austin and Kelly Green
Chapter 8. Safety Citizenship Behavior: A complementary paradigm to improving safety culture within the organizational driving setting; Darren Wishart, Bevan Rowland and Klaire Somoray 
Chapter 9. The Network Response: Building Structured Partnerships to Enhance Traffic Safety; Eric Austin 
Chapter 10. Leadership and Change Management; William Schell
Chapter 11. Workplace Road Safety and Culture: Safety Practices for Employees and the Community; Sharon Newman and Carlyn Muir
Chapter 12. Applying the Traffic Safety Culture Approach in Low and Middle-Income Countries; Mark King, Barry Watson and Judy Fleiter
Chapter 13. The Australian Experience with Road Safety Advertising Campaigns in Improving Traffic Safety Culture; Ioni Lewism Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson 
Chapter 14. Designing and Evaluating Road Safety Advertising Campaigns; Ioni Lewis, Sonja Forward, Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson
Epilogue; Kari Finley, Jay Otto, and Nicholas Ward
Professor Nicholas John Ward is Professor of Industrial and Management Systems Engineering and Director of the Center for Health and Safety Culture at Montana State University, USA. 
Professor Barry Watson is Global Road Safety Expert at the Centre for Accident Research & Road Safety, Queensland (CARRS-Q), Queensland University of Technology, Australia. 
Katie Fleming-Vogl is State Programme Administrator for the Minnesota Department of Transportation, USA.

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