Jacket Image
Ebook Available

Tourism and Hospitality Management Vol: 12

Metin Kozak
Dokuz Eylul University, Turkey

Nazmi Kozak
Anadolu University, Turkey

Product Details
22 Sep 2016
Emerald Group Publishing Limited
320 pages - 152 x 229mm
Advances in Culture, Tourism and Hospitality Research
The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.” The term “hospitality” refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas “tourism” stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled “Tourism Management.” It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled “Hospitality Management”. It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled “Education and Training in Tourism and Hospitality”, and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.
PART I: TOURISM MANAGEMENT 1. European Quality Award Winning Companies: A Situational Analysis - H. Kader Sanl?oz-Ozgen 2. Service Collaboration Between Healthcare Service Providers and Tourism Agencies - Elaine Y.T. Chew and Stephanie Onggo 3. The Transit Tourists in Hong Kong - Priscilla Chau Min Poon and Bob McKercher 4. An Actor Network Perspective of Tourism Open Data - Maurice McNaughton, Michelle T. McLeod and Ian Boxill 5. Marketing of Tourism Products Through the Russian Social Media Channel - Vkontakte Ekaterina Miettinen 6. Key Stakeholders in Cruise Traffic: An Application to Spanish Cruise Ports - Jeronimo Esteve-Perez and Antonio Garc?a-Sanchez 7. Revenue Management: Profit Optimisation for Hong Kong Travel Agencies - Grace Chan and Basak Denizci Guillet PART II: HOSPITALITY MANAGEMENT 8. Diffusion Patterns in Loyalty Programs - Pedro Pimpao, Antonia Correia, Joao Duque and Carlos Zorrinho 9. Surprise, Hospitality, and Customer Delight in the Context of Hotel Services - Ahmad Azmi M. Ariffin and Noor Balkhis Omar 10. Transferability of Asian Paradigm in Hospitality Management to Non-Asian Countries - Athena Lele Chen and Kaye Chon 11. The Development of Hospitality Industry in Krakow: Historical Perspective - Robert Pawlusinski and Magdalena Kubal 12. Diversification of Hotels in a Single-Asset Tourism City - Hilal Erkus¸-Ozturk 13. The Branded Content in the Balearic Hotel Chains - Angela Aguilo Lemoine, Maria Antonia Garc?a Sastre and Margarita Alemany Hormaeche 14. Identification of Organizational Culture in the Hospitality Industry - Ali Bavik PART III: TOURISM EDUCATION AND TRAINING 15. Developing Training Programs for Disabled Guests: An Industry Perspective - Funda Cengiz 16. Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom - Roya Rahimi, Vipin Nadda, Blerton Hyseni and Dirisa Mulindwa 17. Effect of Work Experience on Students’ Attitudes Toward Hospitality Careers - Marlena A. Bednarska and Marcin Olszewski 18. The Role of Edu-Tourism in Bridging Racial Divides in South Africa - Julia C. Wells 19. Higher Education Tourism Courses in Brazil - Teresa Catramby and Priscilla Dutra 20. Developing Intercultural Skills for Hospitality Students in China - Alan Wong and Cathy H. C. Hsu
Edited by Metin Kozak, Dokuz Eylul University, Foca-Izmir, Turkey Nazmi Kozak, Dokuz Eylul University, Eskisehir, Turkey

You might also be interested in..

« Back