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Ebook Available

Technological Innovation: Generating Economic Results Vol: 26

Donald F. Kuratko
Indiana University Bloomington, USA

Sherry Hoskinson
Indiana University Bloomington, USA

Marie C. Thursby
Georgia Institute of Technology, USA

Product Details
23 Aug 2016
Emerald Group Publishing Limited
432 pages - 152 x 229 x 17mm
Advances in the Study of Entrepreneurship, Innovation & Economic Growth
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Introduction - Marie C. Thursby SECTION I: THE FUNDAMENTALS OF TECHNOLOGY COMMERCIALIZATION 1. Appropriability Strategies to Capture Value from Innovation - Marco Ceccagnoli and Frank T. Rothaermel 2. Identifying and Evaluating Market Opportunities - Marie C. Thursby and Margi Berbari 3. the Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes - Jill Perry-Smith and Leslie Vincent SECTION II: LEGAL AND REGULATORY ENVIRONMENTS 4. Introduction to Legal Means for Protecting Intellectual Property - Anne M. Rector, Bunny Sandefur, Marco Ceccagnoli, Meadow Clendenin and Louise Hallenborg 5. The America Invents Act: A New Patent System for the 21st Century - Timothy R. Holbrook 6. Intellectual Property and Technology Startups: What Entrepreneurs Tell Us - Stuart J. H. Graham and Ted S. Sichelman 7. FDA Regulatory Approval Process for Medical Products - William H. Kitchens SECTION III: ENTREPRENEURIAL STRATEGIES 8. Competitive Advantage in Technology Intensive Industries - Frank T. Rothaermel 9. Marketing Strategies for Commercialization of New Technologies - Leslie Vincent 10. Commercialization Strategies: Cooperation Versus Competition - Briana Sell Stenard, Marie C. Thursby and Anne Fuller SECTION IV: ENTREPRENEURIAL FINANCE 11. Valuing Early Stage Technology Firms - Michael Blake 12. Term Sheets: Valuing Investments in Emerging Technology Companies - Michael Blake 13. Licensing Inventions from Entrepreneurial Universities: the Context of Bayh-Dole - Anne M. Rector and Marie C. Thursby
Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA

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