Sport Business in Leading Economies

James J. Zhang
University of Georgia, USA

Haiyan Huang
Shanghai University of Sport, China

John Nauright
University of North Texas, USA

Product Details
04 Dec 2017
Emerald Publishing Limited
544 pages - 152 x 229mm
From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men’s or Women’s World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country’s sport industry.
Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country’s sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.
Chapter 1. Introduction 
Chapter 2. The Australian Sport Industry 
Chapter 3. The Sports Industry in Brazil 
Chapter 4. The Canadian Sport Industry 
Chapter 5. Development of Chinese Sport Industry 
Chapter 6. The German Sport Industry 
Chapter 7. The Japanese Sport Industry 
Chapter 8. The Russian Sport Industry 
Chapter 9. The South African Sport Industry  
Chapter 10. Sport Market Value Network of the Korean Sport Industry  
Chapter 11. The U.S. Sport Industry 
Chapter 12. The U.K. Sport Industry 
Chapter 13. Comparative Analyses

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