Review of Marketing Research: A Look Ahead, Naresh K. Malhotra; Contents, Volume 1; Contents, Volume 2; 1. Managing Customer Relationships, Ruth N. Bolton and Crina Tarasi; 2. A Critical Review of Marketing Research on Diffusion of New Products, Deepa Chandrasekaran and Gerard J. Tellis; 3. On the Distinction Between Cultural and Cross-cultural Psychological Approaches and Its Significance for Consumer Psychology, Giana M. Eckhardt and Michael J. Houston; 4. Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research, Dhruv Grewal and Larry Compeau; 5. Store Brands: From Back to the Future, Serdar Sayman and Jagmohan S. Raju; 6. Language, Thought, and Consumer Research, Dwight R. Merunka and Robert A. Peterson; 7. You Ought to Be in Pictures: Envisioning Marketing Research, Russell W. Belk; About the Editors and Contributors.