List of Contributors.
Cultural psyche and cross-cultural research methods.
Brand image, equity, and sports sponsorship.
Using an ethnographic approach to understand the adjustment journey of international students at a university in England.
How consumption values affect destination image formation.
Morphology of a hotel tradition: The guest questionnaire.
How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels.
Advances in culture, tourism and hospitality research.
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research.