Marketing In and For a Sustainable Society Vol: 13

Naresh K. Malhotra
Georgia Institute of Technology, USA


Product Details
Format:
Hardback
ISBN:
9781786352828
Published:
Publisher:
Emerald Group Publishing Limited
Dimensions:
248 pages - 152 x 229 x 15mm
Series:
Review of Marketing Research
List price £95.99 List price €127.99 List price $161.99

Categories:

Categories:
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint - Rajan VaradarajanMarketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives - Jakki J. Mohr, Linda L. Price and Aric RindfleischA Stakeholder Marketing Approach to Sustainable Business - Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. FerrellTurning to Sustainable Business Practices: A Macromarketing Perspective - Mark Peterson and Matthew B. LundeNo Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability - Seonaidh Mcdonald, Caroline J. Oates and Panayiota J. AlevizouToward Pro-Sustainability Actions: A Macro-Behavioral Perspective - Bipul Kumar and Nikhilesh DholakiaReducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market - Diane M. Martin and Terhi VaIsto
Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

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