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Market Revolution in Latin America: Beyond Mexico Vol: 20

Product Details
20 Jun 2001
Emerald Group Publishing Limited
416 pages - 156 x 234 x 23mm
Series in International Business and Economics


Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North American Free Trade Agreement (NAFTA) among the United States, Canada, and Mexico awakened them to look to the south of the US border. Then exactly one year later, on January 1, 1995, MERCOSUR (Mercado Comun del Sur) went into effect among the four countries in the Southern Cone region of South America - Argentina, Brazil, Paraguay, and Uruguay. Subsequently, in June 1996, Chile and Bolivia agreed to join MERCOSUR, extending the frontiers of the South American trading bloc. Chile's participation took effect on October 1 1996, and Bolivia's formal association with MERCOSUR began on January 1, 1997. Indeed, MERCOSUR's goal is to incorporate all South American countries by 2005 before linking up with NAFTA. This book offers in-depth analysis of trade and liberalization movements in Latin America, examines managerial issues related to collaborating with Latin American companies, and explores macro- and micro-financial implications of investing in Latin American countries.
Part headings and selected papers: Contributors. Preface. Acknowledgment. Trade Blocs and Liberalization. MERCOSUR: is it a region of the future or will it just always be? (M.C.C. Arrunda, M. Kotabe). Strategic Alliances and Acquisitions. What Latin American firms want in strategic alliances (M. Kotabe et al.). Factors in strategic alliance instability: a study of two Brazilian cases (A. da Rocha, R. Akrader). Capital Flows and Foreign Direct Investment. International financial capital flows and economic setback for developing countries (Jaiwen Yang). Stock Markets. International portfolio diversification: the case of Latin American markets (N.C.A. da Costa Jr., P.S. Ceretta). Managerial Issues. Latin American implications for implementing organizational crises management: addressing dangers and opportunities when the stakes may be global (C.M. Pearson). Author index. Subject index.

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