Marconomics: Defining Economics through Social Science and Consumer Behavior

Ken R. Blawatt
University of the West Indies, Jamaica

Product Details
03 Aug 2016
Emerald Group Publishing Limited
330 pages - 152 x 229 x 21mm


Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.
SECTION I: THE FLAGGING WORLD OF MAINSTREAM CLASSICAL ECONOMICS 1. Economics of Power — Failure of Classical Economics 2. Origin of the Economic Belief System 3. The View of Notables: Questioning the Creed 4. Works of Dissent 5. Discarding the Tenets of Belief; Part One — The General Case 6. Challenging the Tenets of Faith; Part Two — In Business SECTION II: THE SHIFT TOWARD BEHAVIORAL ECONOMICS 7. The Emergence of Behavioral Economics 8. Shifting Toward Economic Reality in the Marketplace 9. The Role of Buyer Behavior and Economics SECTION III: INTRODUCTION TO MARCONOMICS 10. Major Variables of Economic Performance 11. Scientific Evidence from the Market Place 12. The Economy in Four Dimensions SECTION IV: BUILDING MARCONOMIC MODELS & SOCIETY 13. The Entrepreneurial Economy 14. The Managed Economy 15. The Mass Market Economy SECTION V: ADVANCING THE FUTURE 16. Marconomics: Future Direction for Research 17. Revising Priorities 18. Toward a Creative Economy
Ken R. Blawatt, KRB Associates Canada, Adjunct Professor, Arthur Lok Jack Graduate School of Business, University of West Indies, POS, Trinidad

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