Marconomics: Defining Economics through Social Science and Consumer Behavior
Ken R. Blawatt
University of the West Indies, Jamaica
Ken R. Blawatt
University of the West Indies, Jamaica
List price $83.99
Add to basket
Product Details
- Format:
- Hardback
- ISBN:
- 9781786355669
- Published:
- 03 Aug 2016
- Publisher:
- Emerald Group Publishing Limited
- Dimensions:
- 330 pages - 152 x 229 x 21mm
Categories:
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.
SECTION I: THE FLAGGING WORLD OF MAINSTREAM CLASSICAL ECONOMICS
1. Economics of Power — Failure of Classical Economics
2. Origin of the Economic Belief System
3. The View of Notables: Questioning the Creed
4. Works of Dissent
5. Discarding the Tenets of Belief; Part One — The General Case
6. Challenging the Tenets of Faith; Part Two — In Business
SECTION II: THE SHIFT TOWARD BEHAVIORAL ECONOMICS
7. The Emergence of Behavioral Economics
8. Shifting Toward Economic Reality in the Marketplace
9. The Role of Buyer Behavior and Economics
SECTION III: INTRODUCTION TO MARCONOMICS
10. Major Variables of Economic Performance
11. Scientific Evidence from the Market Place
12. The Economy in Four Dimensions
SECTION IV: BUILDING MARCONOMIC MODELS & SOCIETY
13. The Entrepreneurial Economy
14. The Managed Economy
15. The Mass Market Economy
SECTION V: ADVANCING THE FUTURE
16. Marconomics: Future Direction for Research
17. Revising Priorities
18. Toward a Creative Economy
Ken R. Blawatt, KRB Associates Canada, Adjunct Professor, Arthur Lok Jack Graduate School of Business, University of West Indies, POS, Trinidad
