, PhD is an associate professor
of strategy at the Erasmus University in The Netherlands. He coaches managers
on real-world strategy projects. Baaij has previously been a strategy
consultant and a research manager at The Boston Consulting Group. Marc has
authored many articles for scientific and professional journals, as well as
professional titles and textbooks on the strategy and problem-solving methods
used by top-tier consultants. He has also worked for IBM, and holds degrees in
economics and strategy.
Patrick Reinmoeller, PhD is a professor of
strategic management and the academic head of the 'Directors as Strategic
Leaders' programme at the Cranfield School of Management. He was previously a
professor at the Japan Advanced Institute of Science and Technology and Erasmus
University, where he retains a part-time position. Reinmoeller's research on
innovation, organizations and strategy has been published in several leading
journals, including the Academy of Management Journal, the Asia-Pacific
Management Journal, Organization Studies, and the MIT Sloan Management Review.
He speaks and consults for companies worldwide.