Internet Oligopoly: The Corporate Takeover of Our Digital World

Nikos Smyrnaios
Université de Toulouse, France

Athina Karatzogianni
University of Leicester

Product Details
10 Sep 2018
Emerald Publishing Limited
192 pages - 129 x 198mm
Digital Activism and Society
Over the last decade, the digital technologies in everyday life have multiplied. Our lives have been gradually taken over by digital devices, networks, and services. Although useful, they have also become invasive additions to our personal, professional and public lives. This process has occurred in a globalized and deregulated economy and a few US-based start-ups transformed into an oligopoly of multinationals that today govern the informational infrastructure of our societies.  

This book offers an analytical framework of the contemporary internet studied through the lens of history and political economy. Google, Apple, Facebook, Amazon and Microsoft are examined as emblematic products of a new capitalist order that is resolutely opposed to the original project of the internet.  

The author retraces the process of commodification that resulted in financial rationales taking over from collective and individual emancipation and uncovers how this internet oligopoly uses its exorbitant market power to eliminate competition; take advantage of global financialization to exploit human labour on a global scale and to avoid taxation; and how it implements strategies to control our communication methods for accessing information and content online, thus increasingly controlling the digital public sphere. The book reveals how the reshaping of society via private company business models impact on the place of work in future societies, social and economic inequalities, and, ultimately, democracy.
Chapter 1. The Commodification of the Internet 
Chapter 2. The Privatisation of the Internet 
Chapter 3. The Conditions Leading to the Emergence of the Internet Oligopoly 
Chapter 4. The Oligopoly's Strategies for Integration and Infomediation 
Chapter 5. The Advertising Dominance of the Internet
Nikos Smyrnaios is an Associate Professor at the University of Toulouse, France where he teaches theory, history, sociology and economics of the media and the internet. Born in Athens, Greece, in 1976, he obtained a PhD in Information and Communication Sciences from the University of Grenoble, France. He has published numerous articles in peer-reviewed journals and book chapters in English, French and Greek and has presented at international conferences on the political economy of communication, digital journalism and the political use of social media.

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