If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you.
In it you’ll find practical and implementable advice and tools to address the day-to-day reality of running a successful agency – with a lot less of the stress and angst that usually goes with it.
If you’re like most agency leaders, you’ll spend the majority of your time on three areas – your people, clients and new business. These are all important levers for consultancy growth. But two other areas need at least the same level of attention – the numbers and YOU. Yes you. Too often the owner doesn’t invest enough in their own needs – and this lack of ‘investment’ in themselves can really hurt when the business needs them most.
So, in addition to giving guidance on people, clients and new business, we’ve made sure that you and the numbers are both covered off in detail. We talk a lot about choices – and the fact that we have more choice about what happens next than we think we have.
The consultancy CEO/MD role can seem like an endless stream of issues to handle and fires to put out. It can leave you feeling as if your team, or your clients, are running your business rather than you. And, that your company runs your life rather than helping you to create the life you want to lead.
That's where this book comes in.
We’ve put together practical and implementable guidance on how to manage your consultancy so that you’re in control, and most importantly so that it gives you what you want from your life.
We’ve tried to make the content as practical as possible. It draws on proven approaches and some helpful science. It also quotes some real-life examples from leaders we know. We’ve changed the names to protect the innocent! You’ll find handy check lists at the end of each chapter.
We talk a lot about growth. Not because being big is best, but because in our experience, controlled growth is essential to getting the best from and for your people and your business. But much depends on why you started the business in the first place. Which brings us back to choices.
We wrote this book, not to be prescriptive but to encourage you to think about your choices more, and to think about them earlier. We want you to understand your choices. We want you to make them conscious rather than unconscious choices. Only then you can work on them, rather than have them work on you.