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Ebook Available

Focused Issue on The Marketing Process in Organizational Competence Vol: 1

Product Details
02 Dec 2005
Emerald Group Publishing Limited
282 pages - 152 x 229 x 26mm
Research in Competence-Based Management
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
Competence-Based Management and Marketing: Building on Common Ground for Theory, Research, and Practice. Relating Customer Value to Strategic Competence: A Discrete Choice Measurement Approach. Capability Implications of Different Forms of Value Creation. Managing in Emergence: Capabilities for Influencing the Birth of New Business Fields. The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell us? Mobilizing Consumer Competence to Create Technology Transition Paths: The Example of the Nordea Internet Bank. Competence-Based Management of Co-Location Arrangements. Strategic Implications of a Competence-Based Management Approach to Account Management. Standardization Strategy in Modular and Network Markets: Capabilities and Critical Success Factors in Competences. Modular Design as a Key Capability for Creating Future Products under Uncertainty.

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