Introduction (P.H. Franses, A.L. Montgomery). The role of stated intentions in new product purchase forecasting (C. Hsiao, B. Sun, V.G. Morwitz). Discrete choice models incorporating revealed preferences and psychometric data (S. Chib, P.B. Seetharaman, A. Strijnev). Advances in Optimum experimental design for conjoint analysis and discrete choice models (H. Grosmann, H. Holling, R. Schwabe). A decision theoretic framework for profit maximization in direct marketing (L. Muus, H. van der Scheer, T. Wansbeek). New and improved direct marketing: a non-parametric approach (J.S. Racine). Estimating market level multiplicative models of promotion effects with linearly aggregated data: a parametric approach. (A.C. Bemmaor, U. Wagner). Market structure across stores: an application of a random coefficients logit model with store level data (P. Chintagunta, J.P. Dube, V. Singh). Econometric analysis of the market share attraction model (D. Fok, P.H. Franses, R. Paap). Reflecting uncertainty about econometric theory when estimating consumer demand (A. Montgomery). A study of spurious regression and model discrimination in the generalized bass model (F.M. Bass, S. Srinivasan). Using stochastic frontier analysis for performance measurement and benchmarking (L.J. Parsons).