List of contributors. Introduction: developments in Australasian marketing (R.B. McNaughton). Marketing Orientation Studies. Marketing orientation, inter-firm relationships and the resources based theory of the firm: towards an integrative theory (B. Schroder, F.T. Mavondo). Market orientation, production focus, sales focus, and company ROI (J.G. Dawes). Construct validity of market orientation: do people in different industries share the same meaning? (F.T. Mavondo, J. Conduit). Cross Cultural Studies. Creative personalities, processes and agency philosophies: comparing Australia and Singapore (M.T. Ewing, J. Napoli). Retail promotion strategies -- empirical evidence from New Zealand and Portugal (Kim Shyan Fam, P.Q. Brito). Relationship-building supplier behaviors for winning customer trust: new insights from case research with nine leading Japanese manufacturers (N. Rexha, Tadayuki Miyamoto). Cross cultural versus cross national comparisons of ethical values and behaviour -- an Australian study (R. Fletcher). National culture impacts on new product development practices: a cross cultural comparison between Singapore and New Zealand (T.C. Garrett et al.). Internationalisation Issues. Competitive advantage through exporting and the key role of distinctive organisational capabilities (J. Weerawardena et al.). Export assistance 'the New Zealand way' (J. Bell et al.). The role of business networks in the internationalisation of manufacturing firms: a longitudinal case study (S. Chetty, D. Blankenburg Holm). Structures and processes of the international networks of Australian small business (M. Healy, C. Perry). Technology Issues. Evaluating internet advertising effectiveness: a framework and propositions (K. Lee et al.). Web site objectives of Australian companies: an empirical investigation (E.K.F. Leong et al.).