Consumer Culture Theory Vol: 19

Samantha N. N. Cross
Iowa State University, USA

Cecilia Ruvalcaba
University of the Pacific, USA

Alladi Venkatesh
University of California, USA

Russell W. Belk
York University, Canada

Product Details
05 Feb 2018
Emerald Publishing Limited
232 pages - 152 x 229mm
Research in Consumer Behavior
This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global perspective on a range of consumer discourses both in the physical marketplace (research on mobility practices within the transportation market in Vietnam; or an examination of stigma in beef consumption practices in India), or in the virtual marketplace (a study of the discourses surrounding the mythic nature of Bitcoin creator, Satoshi Nakamoto; or parental management understood through the media marketplace experiences of black women in Britain). The conference’s Best Competitive Award paper is featured; a compelling look at hyper-reality within the world of the Broadway musical, Wicked, examining how new media platforms are used to appeal to new and existing consumers. This series also includes two insightful papers on wine producers and their cultural intermediaries, and on wine tourism, where the authors traverse the globe to better understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender identity, or product gender and design, these authors collectively provide us with unique and riveting perspectives on consumer and marketplace experiences. The series fittingly culminates with a critical look at the emergence of the CCT tradition; an emergence that is both timely and important as this series demonstrates.
Part I: {Hyper} Reality and Cultural Hybridization 
Amazing Information: Hyperreality and "The World of Wicked"; Kent Drummond, Susan Aronstein, Terri Rittenburg 
"Satoshi is dead. Long live Satoshi": The Curious Case of Bitcoin's Creator; Mariam Humayun, Russell Belk 
Managing Media as Parental Race-Work: (Re)mediating Children's Black Identities; Francesca Sobande  
Part II: Navigating the Marketplace 
Emerging Market Dynamics Within and Beyond Consumer Tribes; Silvia Biraghi, Rossella Gambetti, Stefano Pace
Taste as market practice: The example of 'natural' wine; Jennifer Smith Maguire 
Spatializing Purity and Pollution: Stigma and Consumption of Beef in India; Bhupesh Manoharan, Rohit Varman
Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer; Kathrynn Pounders and Marlys Mason 
[Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design; Carly Drake, Scott Radford 
Anticipating the Automobile: Transportation Transformations in Vietnam; Ivan V. Small 
Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India; Annamma Joy, Russell Belk, Steve Charters, Jeff Wang, and Camilo Peña 
Part III: The Consumer Culture Theory Paradigm 
From Marginalization to Boundary Solidification: CCT and its Implication for Aspiring Scholars; Shahzeb Jafri
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