Consumer Culture Theory Vol: 20

Domen Bajde
University of Southern Denmark, Denmark

Dannie Kjeldgaard
University of Southern Denmark, Denmark

Russell W. Belk
Schulich School of Business, York University, UK

Product Details
10 Apr 2019
Emerald Publishing Limited
216 pages - 152 x 229mm
Research in Consumer Behavior
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. 

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.
Introduction (Kjeldgaard, Bajde, Belk) Part I: Objects and their doings Chapter 1 - Love and Locks: consumers making pilgrimages and performing love rituals (Borraz) Chapter 2 - The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers and Crashers (Walther) Chapter 3 - "When your dog matches your decor": Object agency of living and non-living entities in home assemblage (Syrjälä and Norrgrann) Chapter 4 - "I'm only a Guardian of these Objects": Vintage traders, Curatorial consumption and the meaning(s) of objects (Abdelrahman et al.) Part II: Glocalization Chapter 5 - Story of Cool: Journey from the West to Emerging Arab countries (Zounaoui and Smaoui) Chapter 6 - Ethnic Identification: Capital and Distinction among Second-Generation British Indians (Pradhan, Cocker and Hogg) Chapter 7 - Cognitive polyphasia, cultural legitimacy and behavior change: The case of the illicit alcohol market in Kenya (Mwangi, Cocker and Piacentini) Part III: Constituting Markets Chapter 8 - Magic Towns: Creating the Consumer Fetish In Market Research Test Sites (Schwarzkopf) Chapter 9 - Humanizing Market Relationships: The DIY Extended Family (Ottlewski et al.) Chapter 10 - Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers (Gurova) Chapter 11 - Culinary communication practices: the role of retail spaces in producing field-specific cultural capital (Galalae, Emontspool and Omidvar) Part IV: Quoth the Raven Chapter 12 - Duck, it's a Raven!: Writing Stirring Stories with Andersen's Sinister Shadow (Brown)
Domen Bajde is Professor WSR at University of Southern Denmark, where he heads the Consumption, Culture and Commerce research unit. His primary research interests include investigation of moralized markets and consumption, emergent technologies, and industry branding. 
Dannie Kjeldgaard is Professor in the Consumption, Culture and Commerce group at the University of Southern Denmark and VPP professor at the Univeristy of Gothenburg. Dannie's work analyses change processes of market-based glocalization, specifically how marketing and consumption constitute new sociocultural meaning systems. 
Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.

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