Case Study Research: Core Skills in Using 15 Genres

Arch G. Woodside
Boston College, USA

Product Details
16 Dec 2016
Emerald Group Publishing Limited
552 pages - 152 x 229 x 28mm
Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from a number of disciplines providing a strong rationale for adopting case study research methods alone or in mixed-methods. This fully revised and updated second edition employs a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.
1. Building Theory from Case Study Research 
2. Bridging the Chasm between Survey and Case Study Research 
3. Storytelling Theory and Research 
4. Creating Visual Narrative Art for Decoding Stories 
5. Subjective and Confirmatory Personal Introspection 
6. Overcoming the Illusion of Conscious Will and Self-Fabrication 
7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self 
8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies 
9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk 
10. Exchange (Talk) Behavior in Natural Settings: An Exposition of Variable Based Analysis of Case Study - Arch G. Woodside and James L. Taylor 207 
11. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships 
12. Case Study Research on Means-End Laddering Chains 
13. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories 
14. Applying the Long Interview in Case Study Research 
15. Tipping-Point Modeling in Case Study Research 
16. Participant Observation Research in Organizational Behavior 
17. Systems Thinking and System Dynamics Modeling 
18. Visualizing Matching Generalizing: Case Identification Hypotheses and Case-Level Data Analysis 
19. Fuzzy Set Social Science and Qualitative Comparative Analysis 
20. Constructing Cased-Based Macro Models: Cultures' Consequences on Entrepreneurship, Innovation, and Quality-of-Life - Arch G. Woodside, Pedro Mir Bernal and Alicia Coduras 433 
21. Conclusions: Principles for Doing Case Study Research 
References Subject Index
Vicki Ross, Northern Arizona University, Flagstaff, AZ, USA 
Elaine Chan, University of Nebraska-Lincoln, Lincoln, NE, USA 
Dixie K. Keyes, Arkansas State University, Jonesboro, AR, USA

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