Transforming Social Media Business Models Through Blockchain

Nitin Upadhyay
Goa Institute of Management, India

Product Details
05 Nov 2019
Emerald Publishing Limited
104 pages - 129 x 198mm
Emerald Points


Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. 

Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space.  

Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.
Chapter 1. Social Media Business Model 
Chapter 2. Blockchain 
Chapter 3. Challenges and Opportunities 
Chapter 4. Blockchain Value Proposition 
Chapter 5. Blockchain-Based Social Media Enterprise
Nitin Upadhyay is the Chair and Head of the Centre for Innovation at Goa Institute of Management, India. He is a leading authority and speaker on innovation, design, cloud computing, big data & analytics, future technology, blockchain and user experience. He has wide industry, academic, consultancy and research experience.

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