Introduction; A.Petermans and K.Quartier
The value of DESIGN
Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.
Chapter 2. Appreciating and judging the design of independent retailers’ blended concepts; Madsen, S. and Petermans, A.
Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.
Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter 5. The influence of economic theories on the value of retail design, a designers’ perspective; Wet, M. and Prinsloo, I.
Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.
Chapter 7. The triangular designer-space. Methodical approach to balance brand typicality and novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.
Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.
The value of CONTEXT
Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter 10. Retail design as a communication strategy: exploring customer experience via eye tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.
Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.
Chapter 15. Evidencing value creation in “Value Co-Creation”: A case study of Singapore’s second largest banking group co-designing with the Millenials; Yam, M.-Y. and Lee, A.
Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Doucé, L. and Willems, K.
Conclusion; K.Quartier and A.Petermans