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The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference

Liam Fahey
American Marketing Association, USA


Product Details
Format:
Paperback
ISBN:
9781839827334
Published:
03 Aug 2020
Publisher:
Emerald Publishing Limited
Dimensions:
372 pages - 152 x 229mm
Series:
American Marketing Association
In this re-published book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.

This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
Chapter 1: The Insight Discipline
Chapter 2: The 4I Diamond Framework
Chapter 3: Structuring: Preparing for Insight Work
Chapter 4: Sniffing: Deriving Preliminary Inferences
Chapter 5: Shaping: Crafting Change Insight
Chapter 6: Stipulating: Vouching and Validating Change Insight
Chapter 7: Implication Insights: The Segue to Business Implications
Chapter 8: Business Implications: Thinking, Decisions, Action
Chapter 9: Insight Work: The Influence of Emotions
Chapter 10: An Insight Culture: The Role of Leaders
Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

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