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The Global Private Health & Fitness Business: A Marketing Perspective

Jerónimo García-Fernández
University of Seville, Spain

Pablo Gálvez-Ruiz
BeOne Fitness & Sports, Spain

Product Details
15 Apr 2021
Emerald Publishing Limited
236 pages - 152 x 229mm
For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management.  However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model.

The Global Private Health & Fitness Businessshows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. in addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services.

This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.
Chapter 1. Introduction; Jerónimo García-Fernández and Pablo Gálvez-Ruiz  
Part I. The Europe Industry 
Chapter 2. The Fitness Industry in The United Kingdom; Ray Algar  
Chapter 3. The Spanish Fitness Industry; Manel Valcarce Torrente, Jerónimo García-Fernández and Pablo Gálvez-Ruiz
Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members´ Loyalty; Vera Pedragosa  
Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives; Efi Tsitskari, George Tzetzis and Alexios Batrakoulis  
Chapter 6. Business Models of Lithuanian Fitness Centers; Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas  
Chapter 7. The Fitness Industry in Turkey; Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz 
Chapter 8. The Fitness Industry in Italy; Paolo Menconi and Paolo Aldo MariaMonesi 
Part II. The North – South America industry 
Chapter 9. The Fitness Industry in The USA; Devin Anderson, Andrew Kim and James Zhang 
Chapter 10. The Mexico Fitness Industry; Isela Guadalupe Ramos Carranza, Javier Almazán Del Pozo and Rosa Elena Medina Rodríguez
Chapter 11. The Fitness Industry in Chile; Daniel Duclos-Bastías and Frano Giakoni  
Chapter 12. Fitness in Brazil: a Diversified Market; Flávia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento 
Part III. The Asia – Pacific industry 
Chapter 13. The Fitness Industry in India: An Overview and Prospects; Linsy Mathew, Rajasekharan Pillai K and Simon George 
Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning; Duncan Murray and Karen Williams 
Chapter 15. Health & Fitness Club Business in Japan; Yasuhiro Watanabe and Toshie Takahashi 
Chapter 16. Sports Fitness Industry in China; Liangju Zho, Zhao Wang and Ziqing Tuo  
Part IV. The Africa and Middle East industry 
Chapter 17. The Fitness Industry in Morocco; Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca
Chapter 18. Saudi Arabia´s Fitness Center Industry: Getting in Shape; Nawaf Almohaimeed and Marta Pérez Villalba 
Chapter 19. The Fitness Industry in Egypt; Khaled Ebada and Hamdy Mansour 
Chapter 20. The Fitness Industry in Kenya; Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen
Chapter 21. Sport Fitness Industry in Iran; Sardar Mohammadi and Mohamad Kazem Azami
Jerónimo García-Fernández is a Professor and researcher in the Physical Education and Sport Department at the University of Seville, Spain, where he teaches Bachelor and Master level courses in sports management and marketing. He has published more than 80 articles indexed in international journals as well as various book chapters. His main research topics are sport management, sport technology, fitness apps, customer loyalty and satisfaction at fitness services.
Pablo Gálvez-Ruiz is a Professor and researcher at Valencian International University (Spain) and Club Manager in BeOne Fitness Sport. His research is primarily focused on sports management, specifically quality of service, consumer behaviour, satisfaction, customer loyalty, job satisfaction and organizational culture. He contributes substantially to literature on fitness center low-cost and sports services, and he has published articles and book chapters in indexed journals and international publishers.

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