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The Emerald Handbook of ICT in Tourism and Hospitality

Azizul Hassan
The Tourism Society, UK

Anukrati Sharma
University of Kota, India


Product Details
Format:
Hardback
ISBN:
9781839826894
Published:
30 Nov 2020
Publisher:
Emerald Publishing Limited
Dimensions:
660 pages - 152 x 229mm
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally. 

An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.  

Chapters explore new developments on a wide range of contemporary issues, including: 
• ICT, sustainable development and implications for the tourism industry 
• the role of mobile technology for tourism development 
• influencer marketing for tourism and hospitality 
• online tracking • factors influencing Generation Y tourism choices 
• cross country cases of ICT application in tourism and hospitality. 

The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
Introduction Azizul Hassan and Anukrati Sharma
Part One: Technology in Tourism and Hospitality: Concepts and Applications
Chapter 1. Theoretical Understanding on Technology Application in Tourism and HospitalitySamik Ray
Part Two: Technology Application in the Tourism and Hospitality Industry: Service Promotion
Chapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company PracticesPeter O'Connor
Chapter 3. Factors Influencing Generation Y to Choose AIRBNB Anshul Garg
Chapter 4. Integrated Marketing Approach for Hotel Management Kaplan Ugurlu
Chapter 5. The Impact of Online Marketing in Travel Agenc Ahmad Albattat
Part Three:Technology Application in the Tourism and Hospitality Industry: Branding Aspects
Chapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer Abhishek
Part Four: Technology Application in the Tourism and Hospitality Industry: Consumption Behaviour
Chapter 7. Social Media Transforming Tourist Behaviour Aysen Ercan İştin
Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing Contexts
Chapter 8. Influencer Marketing for Tourism and Hospitality Seda Yetimoglu and Kaplan Ugurlu
Chapter 9. Internet Marketing Communication in Event Tourism Promotion Yesim Koba
Part Six: Technology Application in the Tourism and Hospitality Industry: Destination Promotion
Chapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions Alexandra Coghlan and Lewis Carter
Chapter 11. Development of a Destination through eTourism: Experience and CreativityJéssica Ferreira, Bruno Sousa and Francisco Gonçalves Chapter 12. Web Site Designing and its Impact on Tourism Destinations Gülay Özaltin Türker
Chapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study on the Asian Context Rupa Sinha, Azizul Hassan and Rahul Kumar Ghosh
Part Seven: Technology Application in the Tourism and Hospitality Industry: Effects and Changes
Chapter 14. Impact of Information Technology on Tourism and Hospitality G  Erkol Bayram
Chapter 15. ICT and Sustainable Development: Implications within the Tourism Industry Priyakrushna Mohanty
Chapter 16. Integrated Marketing Approach in Hotel Management Kaplan Ugurlu
Part Eight: Technology Application in the Tourism and Hospitality Industry: Smart City Involvement
Chapter 17. Smart Tourism; Issues, Challenges and Opportunities Uğur Akdu
Part Nine: Technology Application in the Tourism and Hospitality Industry: Marketing and Profitability
Chapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario Lakhvinder Singh and Dinesh Dhankhar
Chapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion Anurodh Godha
Part Ten: Technology Application in the Tourism and Hospitality Industry: Niche Tourism
Chapter 20. Application of Tracking Tools in Tourism and Hospitality Management Hugo Padrón-Ávila
Chapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy Donatella Privitera
Chapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case Debora Calomino
Chapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal Celia Ramos and Isabel Brito
Chapter 24.Link up with Technology Application in Literary Tourism Sílvia Quinteiro
Chapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada Marica Mazurek
Chapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia Marica Mazurek
Chapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka Mubarak Kaldeen and Mohamed Ayoobkhan
Chapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt Mohamed Tolba Said and Krishnan Umachandran
Chapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion Shruti Arora and Anukrati Sharma
Part Eleven: Technology Application in the Tourism and Hospitality Industry: Economic Development
Chapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha Rajput
Part Twelve: Technology Application in the Tourism and Hospitality Industry: The Future
Chapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor of Sustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).

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