The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including:
• ICT, sustainable development and implications for the tourism industry
• the role of mobile technology for tourism development
• influencer marketing for tourism and hospitality
• online tracking• factors influencing Generation Y tourism choices
• cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
Introduction
Azizul Hassan and Anukrati SharmaPart One: Technology in Tourism and Hospitality: Concepts and ApplicationsChapter 1. Theoretical Understanding on Technology Application in Tourism and Hospitality
Samik RayPart Two: Technology Application in the Tourism and Hospitality Industry: Service PromotionChapter 2. Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company Practices
Peter O'ConnorChapter 3. Factors Influencing Generation Y to Choose AIRBNB
Anshul GargChapter 4. Integrated Marketing Approach for Hotel Management
Kaplan UgurluChapter 5. The Impact of Online Marketing in Travel Agenc
Ahmad AlbattatPart Three:Technology Application in the Tourism and Hospitality Industry: BrandingAspectsChapter 6. Emotional Branding for Tourist Destinations: A Review of ICT Tools
Moturu Venkata Rajasekhar, Srinivas Dinakar Nethi and Challa Krishnaveer AbhishekPart Four: Technology Application in the Tourism and Hospitality Industry: Consumption BehaviourChapter 7. Social Media Transforming Tourist Behaviour
Aysen Ercan İştin Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing ContextsChapter 8. Influencer Marketing for Tourism and Hospitality
Seda Yetimoglu and Kaplan UgurluChapter 9. Internet Marketing Communication in Event Tourism Promotion
Yesim KobaPart Six: Technology Application in the Tourism and Hospitality Industry: Destination PromotionChapter 10. New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions
Alexandra Coghlan and Lewis CarterChapter 11. Development of a Destination through eTourism: Experience and Creativity
Jéssica Ferreira, Bruno Sousa and Francisco GonçalvesChapter 12. Web Site Designing and its Impact on Tourism Destinations
Gülay Özaltin TürkerChapter 13. Changes in Tourism Destination Promotion with the Technological Innovation: A Study onthe Asian Context
Rupa Sinha, Azizul Hassan and Rahul Kumar GhoshPart Seven: Technology Application in the Tourism and Hospitality Industry: Effects and ChangesChapter 14. Impact of Information Technology on Tourism and Hospitality
G Erkol BayramChapter 15. ICT and Sustainable Development: Implications within the Tourism Industry
Priyakrushna MohantyChapter 16. Integrated Marketing Approach in Hotel Management
Kaplan UgurluPart Eight: Technology Application in the Tourism and Hospitality Industry: Smart City InvolvementChapter 17. Smart Tourism; Issues, Challenges and Opportunities
Uğur AkduPart Nine: Technology Application in the Tourism and Hospitality Industry: Marketing andProfitabilityChapter 18. ICT Based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario
Lakhvinder Singh and Dinesh DhankharChapter 19. Tourist Experience Exchange through Blogs and Its Impact on Destination Promotion
Anurodh GodhaPart Ten: Technology Application in the Tourism and Hospitality Industry: NicheTourismChapter 20. Application of Tracking Tools in Tourism and Hospitality Management
Hugo Padrón-ÁvilaChapter 21. Value of Technology Application at Cultural Heritage Sites: Insights from Italy
Donatella PriviteraChapter 22. Sharing Economy and Village's Development through the Application of Technology: The Italian Case
Debora CalominoChapter 23. The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal
Celia Ramosand Isabel BritoChapter 24.Link up with Technology Application in Literary Tourism
Sílvia QuinteiroChapter 25. Smart Management Systems in Cities and their Marketing: Case of the Waterloo City in Canada
Marica MazurekChapter 26. The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia
Marica MazurekChapter 27. An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka
Mubarak Kaldeen and Mohamed AyoobkhanChapter 28. e-HRM Application in Tourism and Hospitality in Sinai of Egypt
Mohamed Tolba Said and Krishnan UmachandranChapter 29. Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion
Shruti Arora and Anukrati SharmaPart Eleven: Technology Application in the Tourism and Hospitality Industry: Economic DevelopmentChapter 30. Technology Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis
Rahul Pratap Singh Kaurav, Ruturaj Baber and Sneha RajputPart Twelve: Technology Application in the Tourism and Hospitality Industry: The FutureChapter 31.The Future of Our Planet is Technology: Is it ok to Embrace the Change in Travel and Tourism Industry in the Developing World James Malitoni Chilembwe and Victor Ronald Mweiwa
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).
Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).