Super-sticky WeChat and Chinese Society

Yujie Chen
University of Leicester, UK

Zhifei Mao
The Chinese University of Hong Kong, China

Jack Linchuan Qiu
The Chinese University of Hong Kong, China

Product Details
13 Jul 2018
Emerald Publishing Limited
168 pages - 129 x 198mm
Emerald Points
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". 

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms. 

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
1. A Silver-Spoon App: WeChat, Tencent, and the Mobile Revolution 
2. Super-Sticky Design and Everyday Cultures 
3. The Eventful WeChat
Yujie (“Julie”) Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester 
Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong 
Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong

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