Sport, Alcohol and Social Inquiry: A Global Cocktail Vol: 14

Sarah Gee
University of Windsor, Canada

Product Details
06 Aug 2020
Emerald Publishing Limited
192 pages - 152 x 229mm
Research in the Sociology of Sport
In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.
Chapter 1. Real Men, Himbos, And Bros:Continuity And Change In The Portrayal Of Masculinities In Sport-Dirtied Beer Advertising;Christopher J. Finlay and Lawrence A. Wenner
Chapter 2. Contemporary Trends In Sport, Beer Advertising And Masculinity: New Zealand's Speight's 'Southern Man' 2.0;Steven J. Jackson and Sarah Gee;
Chapter 3. Examining The Impact Of A New Beer Sponsor On Attitudes And Behavioural Intentions Toward American College Football Teams; Terry Eddy, Sarah Gee and Lamar Reams;
Chapter 4. Tactical Drinking In A Female University Kendo Club; Kate Sylvester and Brent McDonald;
Chapter 5. Sport, Alcohol And Older Athletes; Catherine Palmer;
Chapter 6. Brazil's Legislation Of Alcohol Consumption By Sports Fans And The 2014 Fifa World Cup; Bárbara Schausteck de Almeida and Wanderley Marchi Júnior;
Chapter 7. Alcohol And Sport In France: An Unsettled Field; Guillaume Bodet, Guillaume Routier and Stéphan Fuchs;
Chapter 8. The Swedish Alcohol-Sport Paradox: Sport's Drinking Problem And The Politics Of Forwarding; Cecilia Stenling and Josef Fahlén;
Chapter 9. Researching Drinking Cultures In Sport: Making Difficult Ethical Decisions; Carwyn Jones, David Brown and Marc Harris;
Chapter 10.'Fun Sponge!' And Other Conjectures: Conducting Field Research In Sport And Alcohol; Sarah Gee
Sarah Gee is an Assistant Professor at the University of Windsor, Canada. She has been a Principal Investigator for research projects funded by external funding agencies in Canada and New Zealand, including the Social Sciences and Humanities Research Council, Health Promotion Agency, Royal Society, and Palmerston North City Council, and she has been an Associate Investigator for an interdisciplinary project funded by the New Zealand Ministry of Health. In 2016, she was awarded an Early Career Research Medal for the College of Health at Massey University. In 2017, she co-authored a book with Steven Jackson entitled Sport, Promotional Culture and the Crisis of Masculinity. Sarah’s research has been published in several international journals and disseminated at international conferences.
Sport and alcohol have had a long-standing and close relationship... Sarah Gee has brought together a number of eminent scholars whose focus is on ways in which this relationship manifests itself in the contemporary world of sport. Gee’s collection of essays provides an excellent introduction to the relationship between sport and alcohol and to its study, and deserves to be followed by additional edited volumes on the same subject. - Alan Bairner, Loughborough University -

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