Social Recruitment in HRM: A Theoretical Approach and Empirical Analysis

Ginevra Gravili
Università del Salento, Italy

Monica Fait
Università del Salento, Italy

Product Details
05 Dec 2016
Emerald Group Publishing Limited
280 pages - 152 x 229mm
The Changing Context of Managing People
This book was born from the desire to analyze the role of social recruitment in human resources management. The first chapter analyzes theoretical background of social media communication and focuses on the trend to make use of these instruments in SMEs and public and non-profit sectors. 
The second chapter explores an analysis of social sphere through three perspectives: 
a) how it has changed the identity of individuals; 
b) the relationship between social media and aspects of personality; 
c) the correlation between social media and cultural dimensions. 
The third chapter, focuses on the advantages and limitations of social recruitment and examines how employer branding can used strategically in order to attract potential candidates. The relationship between social network and recruitment has been analyzed through empirical research on public and non-profit sector and SMEs (using Cranet data) in the fourth chapter. The last chapter analyzes the competitive advantage which social recruitment can generate.

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