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Ebook Available

Review of Marketing Research Vol: 3

Product Details
01 Feb 2007
Emerald Group Publishing Limited
226 pages - 174 x 246 x 16mm
Review of Marketing Research


"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.
Review of Marketing Research: A Look Ahead, Naresh K. Malhotra; Contents, Volume 1; Contents, Volume 2; 1. Managing Customer Relationships, Ruth N. Bolton and Crina Tarasi; 2. A Critical Review of Marketing Research on Diffusion of New Products, Deepa Chandrasekaran and Gerard J. Tellis; 3. On the Distinction Between Cultural and Cross-cultural Psychological Approaches and Its Significance for Consumer Psychology, Giana M. Eckhardt and Michael J. Houston; 4. Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research, Dhruv Grewal and Larry Compeau; 5. Store Brands: From Back to the Future, Serdar Sayman and Jagmohan S. Raju; 6. Language, Thought, and Consumer Research, Dwight R. Merunka and Robert A. Peterson; 7. You Ought to Be in Pictures: Envisioning Marketing Research, Russell W. Belk; About the Editors and Contributors.

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