Our Future in Public Relations

Ken Kerrigan
New York University, USA

Product Details
17 Aug 2020
Emerald Publishing Limited
120 pages - 129 x 198mm
With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? 

Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.
Preface: Past Imperfect, Future Indicative 
Chapter 1. It’s Déjà Vu All Over Again 
Chapter 2. Don’t Worry You’ve Got Skills 
Chapter 3. Bless Me Father for I Have Spinned 
Chapter 4. Open for Business 
Chapter 5. There’s Something Happening Here 
Chapter 6. The Dawning of a “New PR” 
Chapter 7. Just the Fax and Nothing But the Fax
Chapter 8. Nothing but a Bunch of Yahoos 
Chapter 9. Do the Right Thing 
Chapter 10. In God We Trust, All Others Pay Cash 
Epilogue: The Road Ahead
Ken Kerrigan is an award-winning Communications Counselor who knows how to develop purpose-driven communications strategies that make a difference. With deep experience as both an in-house communications leader and public relations agency consultant, he has a unique understanding of the communications challenges companies will face as the interests of business and society collide.

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