New Perspectives in Luxury Branding
Product Details
- Format:
- Paperback
- ISBN:
- 9781785608636
- Published:
- 29 Oct 2015
- Publisher:
- Emerald Group Publishing Limited
- Dimensions:
- 224 pages - 165 x 240 x 12mm
- Series:
- Emerald Gems
Categories:
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands