Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame

Crystal Abidin
Jönköping International Business School, Sweden

Megan Lindsay Brown
Arizona State University, USA

Product Details
15 May 2020
Emerald Publishing Limited
200 pages - 152 x 229mm
This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
Foreword; Theresa Senft 
Introduction; Crystal Abidin & Megan Lindsay Brown 
Chapter 1. Vlogging Parlance: Strategic talking in beauty vlogs; Sophie Bishop 
Chapter 2. Facebook and Unintentional Celebrification; Angela M. Cirucci 
Chapter 3. Musical.ly and Microcelebrity Among Girls; Burcu Şimşek, Crystal Abidin & Megan Lindsay Brow
Chapter 4. Being Red Online: The craft of popularity on Chinese social media platforms; Ge Zhang & Gabriele de Seta 
Chapter 5. Origin Stories: An ethnographic account of researching microcelebrity; Crystal Abidin 
Chapter 6. Fame Labour: A critical autoethnography of Australian digital influencers; Jonathan Mavroudi
Chapter 7. Net Idols and Beauty Bloggers’ Negotiations of Race, Commerce, and Cultural Customs: Emergent microcelebrity genres in Thailand; Vimviriya Limkangvanmongkol & Crystal Abidin 
Chapter 8. Catarina, a Virgin for Auction: Microcelebrity in Brazilian media; Lígia Lana 
Chapter 9. The Rise of Belle from Tumblr; Megan Lindsay Brown & Hanna Phifer 
Chapter 10. Transparency & Authenticity Through Transgressive Microcelebrity Performance: The Qandeel Baloch case; Fatima Aziz 
Chapter 11. It’s Just a Joke! The Payoffs and Perils of Microcelebrity in India; Rukmini Pande 
Epilogue: The Algorithmic Celebrity: The Future of Internet Fame and Microcelebrity Studies; Alice E. Marwick
Dr Crystal Abidin is Lecturer with the School of Communication and Creative Arts (SCCA) at Deakin University,Postdoctoral Fellow with the Media Management and Transformation centre (MMTC) at Jönköping University, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University. She is the author of Internet Celebrity: Understanding Fame Online
Dr Megan Lindsay Brown is Postdoctoral Scholar in the Office of Gender Based Violence at Arizona State University, USA. Her postdoctoral work examines the intersections of intimate partner violence and online abuse, such as online harassment.
Admirably international in its examples and exposition, this edited collection on microcelebrities is a very useful addition to the literature on popular culture and celebrity studies in the internet age. - Daya Thussu, Distinguished Visiting Professor and Disney Chair in Global Media - Schwarzman College, China

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