Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets

Marc Baaij
Erasmus University, The Netherlands

Patrick Reinmoeller
Cranfield University, UK

Product Details
10 Sep 2018
Emerald Publishing Limited
272 pages - 152 x 229mm
In an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain, complex and ambiguous) business environment. A new approach to strategic decision-making is required to motivate and mobilize stakeholders to achieve the business’s overarching goals, such as making a profit and delivering on people- and planet-related objectives.

Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. This method uses visual maps to engage colleagues throughout the organization, ensuring that every stakeholder’s voice is considered by avoiding a top-down approach. It also enables business leaders to identify the strategic issues they face without distraction, so that a clear path is formed towards the best strategic plan. By mapping out the most effective strategy, organizations can anticipate and manage roadblocks to strategic change and make winning and well-executed operational choices.
Preface: Why Read this Book?
Chapter 1: Overcoming the Challenges of Strategy with the Mapping Method 
Chapter 2: Engaging Critical Stakeholders to Support the Strategy Process
Chapter 3: Spotting the Real Strategic Issues and Developing Superior Insights
Chapter 4: Developing Superior Strategic Options and Making Winning Choices
Chapter 5: Making Your Strategy Work - Anticipating Execution Issues
Chapter 6: Looking Ahead - Developing Strategies for Anticipating Your Future
Chapter 7: Getting Started - Using the Mapping Method in Practice
Marc Baaij, PhD is an associate professor of strategy at the Erasmus University in The Netherlands. He coaches managers on real-world strategy projects. Baaij has previously been a strategy consultant and a research manager at The Boston Consulting Group. Marc has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. He has also worked for IBM, and holds degrees in economics and strategy.
Patrick Reinmoeller, PhD is a professor of strategic management and the academic head of the 'Directors as Strategic Leaders' programme at the Cranfield School of Management. He was previously a professor at the Japan Advanced Institute of Science and Technology and Erasmus University, where he retains a part-time position. Reinmoeller's research on innovation, organizations and strategy has been published in several leading journals, including the Academy of Management Journal, the Asia-Pacific Management Journal, Organization Studies, and the MIT Sloan Management Review. He speaks and consults for companies worldwide.

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