Internet Celebrity: Understanding Fame Online

Crystal Abidin
Jönköping University, Sweden


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Product Details
Format:
Paperback
ISBN:
9781787560796
Published:
16 Jul 2018
Publisher:
Emerald Publishing Limited
Dimensions:
192 pages - 129 x 198mm
Series:
SocietyNow
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.  

This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
Chapter 1. What is an Internet Celebrity any way? 
Chapter 2. Qualities of Internet Celebrity 
Chapter 3. Internet Celebrity and Traditional Media 
Chapter 4. From Internet Celebrities to Influencers
Crystal Abidin is Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, Sweden, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University, Australia. As a socio-cultural anthropologist of vernacular internet cultures, particularly young people’s relationships with internet celebrity, self-curation, and vulnerability, she has published extensively on Influencers, a multimedia form of vocational internet celebrity, and is currently working on projects in East Asia, Australia, and Scandinavia.
"A succulent collection of up to date and incisive contributions to the field of global micro-celebrity. It offers an impressive array of new ideas and arguments to help us to understand and research one of the characteristic developments of our time." - Chris Rojek, Professor of Sociology

"Crystal Abidin has produced a most useful book. It brings our understanding of internet celebrity right up to date, and does so with an exemplary attention to its proliferating diversity of form, content, structure and location." - Graeme Turner, University of Queensland, Australia

"Want a globally-focused primer on an emergent entertainment phenomenon that is as (at times) as baffling as it is (at times) lucrative? This is definitely your book." - Dr. Theresa M. Senft, Macquarie University, NSW, Australia

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