Green Behavior and Corporate Social Responsibility in Asia

Farzana Quoquab
UTM International Business School, Kuala Lumpur

Jihad Mohammad
UTM International Business School, Kuala Lumpur

Product Details
30 May 2019
Emerald Publishing Limited
216 pages - 152 x 229mm


In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change. 

Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries – India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka – in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility. 

The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.
Chapter 1: Stakeholders' Expectations toward Green Environment: 'Malaysia Go Green' through MYSaveFood Initiatives; Ainu Husna M. Suhaimi, Aniadila Kamaruddin, Nik Rozana Nik Mohd Masdek, Rozhan Abu Dardak
Chapter 2: The British Council Lahore’s Green and LEED Certified Library Building; Zehra Waheed
Chapter 3: Geetanjali Woollens Pvt Ltd India: In the Pursuit of Sustenance for the Sustainability; Harleen Sahni, Nupur Chopra 
Chapter 4: WWF-Turkey's Green Office Initiatives; Ayşen Coşkun, Nuray Akar 
Chapter 5: Sumbiling Eco Village: Promoting the Ecotourism in the Temburong District; Dk Siti Rozaidah Pg Hj Idris, Muhammad Syazwan Gadong, Izwan Redzuan Morni, Ak Mohd Fakhrul Syafiq Pg Wahab 
Chapter 6: Implementing the Concept of Green Space: The Case of Hirdaramani Mihila CKT Apparel Factory in Agalawatte, Sri Lanka; P.W.S. Fernando, GPTS Hemakumara, Piyadasa Hewage, G.R.A. Sampath 
Chapter 7: Green Human Resource Management Practices among ISO14001- Certified Malaysian Manufacturing Firms; Noor Ullah Khan, Roselina Ahmad Saufi, Amran Md. Rasli
Chapter 8: Turkey's Antalya International Airport: Obtaining Green Organization Certification; Ayşen Coşkun, Nuray Akar
Chapter 9: Babylon Vertical Farms: Towards Sustainable Green Organization; Adriana Mohd. Rizal, Renne Pramila Punadi, Zarina Binti Sanayan, Abdul Salam, Maizaitulaidawati Binti Md Husin, Suzilawati Bt. Kamarudin, Musli Sahimi 
Chapter 10: Waste Management for The Better Environment: A Case of Municipality in Iran; Homa Khorasani Esmaeili
Chapter 11: 'No Plastic Bag' Campaign of Malaysia; Bashammakh Saleh Omar, Farzana Quoquab, Jihad Mohammad
Chapter 12: Initiatives in A Limbo: Finding A Common Ground for Corporate Social Responsibility, Social Innovation and Social Entrepreneurship; Cordelia Mason
Chapter 13: BruTEL's 'Going Paperless' Initiative; Dk Siti Rozaidah Pg Hj Idris, Haji Kamarul Ridzuan Hj Ismail
Chapter 14: You Only Live Once: A CSR Initiative by Azman Hashim IBS Students; Rohaida Basiruddin, Nor Aiza Mohd Zamil, Haliyana Khalid, Siti Zaleha Abdul Rasid, Shathees A/L Baskaran
Chapter 15: Society for Community Outreach and Training (SCOT)'s Green Xchange Project; Siti Fatimahwati Musa, Dk Siti Rozaidah Pg Hj Idris
Chapter 16: Care for The Animals: Isn't It Our Responsibility Too?; Farzana Quoquab, Jihad Mohammad
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for 'Emerald Emerging Markets Case Studies', 'Case Studies in Business and Management', 'Management Decision' and 'Journal of Economic and Administrative Science'.
Dr. Jihad Mohammad is a Senior Lecturer at Azman Hashim International Business School, UTM, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management.

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