This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.
List of Contributors.Why Case Study Research? Introduction to the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure.Analysis of Texts – Introduction.Immersed in Green? Reconfiguring the Italian Countryside Through Rural Tourism Promotional Materials.Evoked Emotions: Textual Analysis Within the Context of Pilgrimage Tourism to Gallipoli.Using Concept Mapping and Stakeholder Focus Groups in a Museum Management Case Study.Assessing the Grounded Theory of Packing for Air Travel Using a Video-Ethnographic Case Study.Using Expressive Text in Research to Interpret and Portray Lived Experience: Lived Experience in Hospitality Receptionist Work.Executive Interviews – Introduction.Single Case Study Research: The Development of www.purenz.com.Fashions in Tourism: The Views of Russian Tourists and Experts.Case Studies in Multicultural Contexts in Asia.Field Research – Introduction.Practical Tips for Conducting Research Abroad.Knowledge Spillovers and Entrepreneurial Opportunities: The Case of Sannio FilmFest.Epiphany Travel and Assisted-Subjective Personal Introspection.Functions and Behaviors of Tourists in Experience Management Process: Case of Three Independent Business Tourists.Case Studies of International Tourists’ in-Destination Decision-Making Processes in New Zealand.Stakeholder Participatory Research – Introduction.Participatory Action Research for Stakeholder Collaboration: Lessons from a Rural Area in Piedmont, Italy.Protecting Social and Cultural Identity in Sustainable Tourism: The Case of Gökçeada, Turkey.Accessibility as Competitive Advantage of a Tourism Destination: The Case of Lousã.DIT-ACHIEV Model for Sustainable Tourism Management: Lessons Learned from Implementing a Holistic Model of Sustainable Tourism Indicators.Researching Indigenous and Marginal Peoples – Introduction.Fieldwork in Remote Communities: An Ethnographic Case Study of Pitcairn Island.Stakeholders, High Stakes and High Tides: Quality of Life in a Small Island Festival Context.Use of Mixed-Methods Case Study to Research Sustainable Tourism Development in South Pacific SIDS.Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism.Cross-Case Analysis – Introduction.Designing a Qualitative Multi-Case Research Study to Examine Participatory Community Tourism Planning Practices.Independent Instrumental Case Studies: Allowing for the Autonomy of Cultural, Social and Business Networks in Tanzania.Cross-Case Analysis.About the Authors.Field Guide to Case Study Research in Tourism, Hospitality and Leisure.Advances in culture, tourism and hospitality research.Advances in culture, tourism and hospitality research.Copyright page.