Experiencing Persian Heritage: Perspectives and Challenges Vol: 10

Antónia Correia
CEFAGE, University of Algarve and Universidade Europeia, Portugal

Metin Kozak
Dokuz Eylul University, Turkey

Ana Isabel Rodrigues
Higher School of Technology and Management, Polytechnic Institute of Beja, Portugal

Product Details
06 Sep 2019
Emerald Publishing Limited
418 pages - 152 x 229mm
Bridging Tourism Theory and Practice
Tourism is seen as a way of promoting a nation's history or heritage. This is especially resonant for countries such as Iran which is home to one of the world's oldest continuous major civilizations, with its historical and urban settlements dating back to 4000 BC. However, the mere existence of historical and cultural resources is not sufficient to develop a country as an international destination.  

Building on comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions there, Experiencing Persian Heritage: Perspectives and Challenges is developed as an essential reference for destination development in emerging international destinations similar to Iran--rich in history, culture, heritage, and ethnic and natural diversities. These constitute the unique substances for image formulation, marketing, and competitive and global positioning. The topics advanced in this volume summarize a number of relevant challenges and opportunities for practical applications in hospitality and tourism. 

The book will be of interest to national and international tourism authorities, postgraduate students, and faculty members in tourism, marketing, heritage management, history and anthropology.
Introduction. Sociocultural Contexts 
PART I. Contextual setting 
Chapter 1. Tourism in Iran: A Political Economy Perspective; Rahim Heydari Chianeh, Seyedeh Khadijeh Rezatab Azgoomi, Behnam Kian 
PART II. Taxonomies and typologies of cultural and heritage tourism 
Chapter 2. Heritage Tourism in Iran: An Historical Perspective; Maria Isabel Roque, Maria João Forte 
Chapter 3. Encounters with Iranian Culture: A Critical Incident Approach in Tourism; Samira Zare, Philip L. Pearce 
Chapter 4. Cultural Heritage in Tourism Strategy: Insights from Iran; Minoo H. Esfehani 
PART III. Visitors' perceptions of heritage setting and cultural attractions 
Chapter 5. Savoring Persian Travel: Analyzing Iranian Tourists' Memories; Philip L. Pearce, Zohre Mohammadi
Chapter 6. Host-Guest Relations: Cultural Tourists in Iran; Andres Artal-Tur, Noelia Sánchez-Casado, María Isabel Osorio-Caballero 
Chapter 7. Kandovan Troglodyte Village: A Functioning Cultural Heritage Experience; Martin Gannon, Renzo Cordina, Sean Lochrie, Babak Taheri, Fevzi Okumus 
Chapter 8. Effects of Museum Visits on Adolescents Motivations and Satisfaction; Mercede Shavanddasht 
PART IV. Emerging means of promotion and management 
Chapter 9. The Meaning of Hospitality in Iran; Javaneh Mehran 
Chapter 10. A Textual and Visual-Based Exposition of Iran as a Destination; Ana Isabel Rodrigues, Vahid Ghasemi, Antónia Correia, Metin Kozak 
Chapter 11. Social Media and Hotels in Iran: Online Reputation of Hotels in Booking.com; María de la Cruz del Río-Rama, Claudia Patricia Maldonado-Erazo, José Álvarez-García, Ramiro Leonardo Ramírez-Coronel 
Chapter 12. Authenticity and Innovation: The Future of Tourism in Iran; Fabio Carbone, Neda Torabi Farsani, Peyman Seyeddi, Anahita Malek  
PART V. Image of Iran and competitive positioning 
Chapter 13. The Impact of Branding on Tourists' Satisfaction and Loyalty in Iran; Zanete Garanti, Shiva Ilkhanizadeh, Philip Siaw Kissi 
Chapter 14. Satisfaction and Destination Loyalty in Heritage Sites of Shiraz; Shiva Hashemi, Shaian Kiumarsi, Azizan Marzuki, Behnaz Babaei Anarestani 
Chapter 15. Residents' Apathy and Heritage Tourism Development; Vahid Ghasemi, Giacomo Del Chiappa, Antónia Correia 
Chapter 16. A Holistic Analysis of the Second Home Tourism Impacts in Caspian Sea Region of Iran: From Host Communities Perspective; Habib Alipour, Hamed Rezapouraghdam, Bazar Hasanzade 
Chapter 17. Islamic and Halal Tourism in Iran: Towards New Horizons; Rahim Heydari Chianeh, Behnam Kian, Seyedeh Khadijeh Rezatab Azgoomi 
Conclusion. The Agenda for the Future of Tourism in Iran
Antónia Correia is affiliated to Universidade Europeia, University of Algarve and CEFAGE, a Research Center awarded by the national science foundation in Portugal. Her research interests include tourism consumer behavior, marketing, and modelling. 
Metin Kozak is affiliated with Dokuz Eylul University, Turkey. He serves an Editorial Board Member on over 20 journals in tourism. He acts as Co-Editor of the journal Anatolia. 
Ana Isabel Rodrigues is affiliated with the Polytechnic Institute of Beja, Portugal. Her research interests include visual methods and visual data analysis in tourism, destination image, experiential teaching theory, and innovative pedagogies in tourism classes.

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