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Doing Business in the MENA Region: Insights from the EFMD Case Writing Competition

Laoucine Kerbache
HEC Paris in Qatar, Qatar

Wolfgang Amann
HEC Paris in Qatar, Qatar

Nadine Burquel
Business School Services, EFMD, Belgium

Product Details
20 Oct 2017
Emerald Publishing Limited
200 pages - 152 x 229mm
Leadership and management education has relied too heavily on insights from North America and Europe – regions where growth has stagnated in recent years. In this book, EFMD and the top ranked business school HEC Paris have teamed up to explore and critically review key cases in leadership, management and several functional areas in the MENA region. The MENA region hosts a variety of countries with tremendous growth opportunities in both the present and future. Simultaneously, the region is highly heterogeneous. GDP, overall development and the nature of players and competition differ drastically. Based on the best submissions of the annual EFMD case competition, this book enables the reader to learn more about the success factors as well as the particularities of the region. The book is intended for all those readers interested in exploring to what extent doing business is culture-bound versus culture-free. With rich descriptions of contrasted settings, unique insights into the specific challenges and new solutions tailored to better prepare future actions, this book will be required reading for management scholars in many disciplines.
Foreword and Acknowledgments
1. Introduction
2. A Tragedy in the Red Sea: Al Salam 98
3. The Booming GCC Retail Sector: Prospects for the Online Fashion Retailers
4. AUB Medical Center: Achieving 2020 Vision
5. Michel Nassif et Fils: Succeeding Generations
6. Aura: Designing Strategy and Status in Saudi Arabia
7. Arçelik Grows in Advanced and Emerging Economies
8. Diamond Developers: Measuring Sustainability

Laoucine Kerbache is the former Dean and CEO of HEC Paris in Qatar. He is a professor of operations and supply chain management and has been teaching, conducting research, and consulting in operations management, logistics, and quantitative methods for more than 30 years.

Wolfgang Amann is the Academic Director of custom and degree programs at HEC Paris’ Middle Eastern campus in Qatar and a professor of strategy and leadership. He has written more than 100 cases for executive education, and heads the jury for the MENA track of the EFMD Case Writing Competition.

Nadine Burquel is Director of Business Schools Services at the European Foundation for Management Development (EFMD). She directs the wide portfolio of EFMD’s case competitions, advisory seminars, large conferences, and EFMD leadership programs.

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