Delivering Tourism Intelligence: From Analysis to Action Vol: 11

Philip L. Pearce
James Cook University, Australia

Hera Oktadiana
James Cook University, Australia

Product Details
08 Nov 2019
Emerald Publishing Limited
424 pages - 152 x 229mm
Bridging Tourism Theory and Practice
Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications for a range of stakeholders. Contributions from authors across the continents serve to illustrate ways in which academic analysis can, and does, result in action. The chapters in this volume are organised into three parts: governance, planning and sustainability; consumer benefits and experiences; and benefits to entrepreneurs. 

The chapter authors provide a rich array of examples and cases from Europe, Africa, Asia and Australia, all of which reveal that academic studies can play a strong role in fostering positive changes relevant to the needs of varied stakeholders. Key themes revolve around the need for stakeholder trust, the ability of researchers to use tools for insights, the value of identifying new trends and tourism topics, the importance of understanding target markets, the usefulness of universities and researchers for providing training, and an appreciation of the time it takes for some ideas to be implemented. 

With individual chapters which address hotel management, destination management, markets and community sustainability, as well as public policy topics, this book will appeal to postgraduates studying in these areas as well as those practitioners and policy makers working in applied sectors.
Chapter 1. The Value of Tourism Intelligence; Philip L. Pearce and Hera Oktadiana 
Chapter 2. Leadership in Alpine Destinations: The Showcase "Stubai 2021"; Hubert Siller and Stefanie Haselwanter  
Chapter 3. Complexity Theory in Tourism: The Case of Mount Rigi, Switzerland; Walanchalee Wattanacharoensil and Juerg Stettler  
Chapter 4. Empowering Small Rural Communities Through Heritage Tourism; Mercedes Aznar and Hilde Hoefnagels 
Chapter 5. Implementing Community-based Tourism: Post Mount Merapi Eruption in Indonesia; Muhammad Baiquini and Muhammad Dzulkifli  
Chapter 6. Delivering Tourism Intelligence About Agritourism: Principles from the Balinese Case of Civet Coffee; Roozbeh Babolian Hendijani 
Chapter 7. Tourism Development in Indonesia: Establishment of Sustainable Strategies; Diena Lemy, Frans Teguh, and AmeldaPramezwary 
Chapter 8. Promoting Cultural Tourism in Australia: An Urban Perspective; Valeriya Radomskaya 
Chapter 9. Understanding Guests’ Dissatisfaction: Application of Data Visualization Tool; Cindy Yoonjoung Heo, Bona Kim, and Laetitia Drape-Frisch  
Chapter 10. Making Tourism Technology User-friendly: From Problems to Positive Experiences; Hera Oktadiana
Chapter 11. Assessing Visitor Spending at an Attraction: The Case of Yogyakarta Palace; Myrza Rahmanita 
Chapter 12. Chinese Tourists and the Sun: Implications for Designing Experiences; Tingzhen Chen and Philip L. Pearce 
Chapter 13. Safe Food on Aircraft: Key Management Principles; Andrea Grout 
Chapter 14. Contribution of Small Tourism Social Enterprises to the Local Experience; Perunjodi Naidoo and Prabha Ramseook-Munhurrun 
Chapter 15. Learning from Canary Island’s Tourism Entrepreneurship; Teresa Aguiar Quintana and Rosa M. Batista Canino  
Chapter 16. Building Small Business Networks: A Knowledge Transfer Example; John Pearce  
Chapter 17. Accommodation Price Strategies: Hotels versus P2P Lodgings; Eva Martin-Fuentes, Estela Marine-Roig, Eduard Cristobal-Fransi, and Berta Ferrer-Rosell 
Chapter 18. Experiential Marketing on Exhibitor Performance: World Travel Mart London 2017; Zauyani Zainal Mohamed Alias and Norain Othman  
Chapter 19. Making Conferences a Success: Perspectives of a Meetings Professional; Magdalena Petronella (Nellie) Swart  
Chapter 20. Local Cuisine as a Tourism Signature: Indonesian Culinary Ecosystem; Santi Palupi and Fitri Abdillah  
Chapter 21. From Analysis to Action: The Long and Winding Road; Philip L. Pearce and Hera Oktadiana
Philip L. Pearce is Foundation Professor of Tourism at James Cook University, Australia. He is interested in all aspects of tourist behavior and experience.  

Hera Oktadiana is Adjunct Senior Lecturer at James Cook University, Australia. Her research interests include the philosophy of tourism and hospitality education, curriculum design, as well as emerging markets, focusing especially on the growing area of Muslim tourists and their experiences.

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