THE BRIDGE BETWEEN ACADEMIA AND PRACTICE
Debate 1: Is There a Bridge between Academia and Practice?
Debate 2: Can Business Practices be Valued Equally as Scientific Work?
UNDERSTANDING THE CUSTOMER
Debate 1: Do Marketers Know Better than Customers?
Debate 2: Can Marketers Create Needs?
Debate 3: How Can Brands Decide Whether to Use Consumer Research or Not?
Debate 4: Leaving No Choice to Customers by Selling Products through Legislation and Regulations or Not
Debate 5: Should Brands Offer Solutions to Only a Few Segments or More?
Debate 1: Should We Still Focus on Similarities between Products to Classify Businesses in an Age of Innovation and Differentiation?
Debate 2: Is Management Here to Stay?
Debate 3: Are There This Many Leader Organizations?
Debate 4: Why Do Organizations Replicate Actions of Leader Organizations?
Debate 5: What Are the Tensions among Managerial Idiosyncrasies, Artistic Passion and Freedom, and Marketing Orientation?
Debate 6: Is Marketing Another Business Function or Who Is the Owner of Marketing?
Debate 7: How can Organizations Manage Operations from a Marketing or Branding Perspective?
Debate 8: Should Organizations Refer to Managerial Experience or Personal Potential?
Debate 9: How Required Sets of Marketing Skills Change in Time?
Debate 10: How Can Organizations Employ a Time Orientation?
Debate 11: Is Marketing Mix Still Relevant or Why Are Not New Perspectives among Widespread Practices?
Debate 12: How Can Organizations Decide on Employing Conventional or Extraordinary ideas?
Debate 13: Can In-house Competition, instead of In-house Collaboration, Make Organizations Successful?
Debate 14: What Are the Tensions of Organizational Change?
Debate 15: What Are the Tensions of Altering a Corporate Culture?
Debate 16: How Can Organizations Translate Marketing Conceptions to Different Cultures?