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Corporate Success Stories In The UAE: The Key Drivers Behind Their Growth

Prakash Vel
University of Wollongong in Dubai, UAE

Boštjan Gomišček
University of Wollongong in Dubai, UAE

Product Details
11 Mar 2021
Emerald Publishing Limited
248 pages - 152 x 229mm


In the domains of business and management, organizations across the world imbue insiders and outsiders with multiple 'strategies of success' that can be learnt from them. Corporate Success Stories In The UAE is a rich collection of these evidence-based cases that have led to the success of various companies in the United Arab Emirates.

The corporate milieu has been transforming at a rapid pace in the last decade and companies are constantly in an endeavour to craft suitable strategies to survive and progress during normal and critical business environments, including the recent COVID -19 scenario.

This accentuates the need for having regionally contextualised knowledge inputs needed to enhance strategic thinking among the corporate decision makers and the academic fraternity. Regional ‘Case studies’ have been a major tool for such knowledge enhancement. This book is a focused attempt at bringing out case studies on 13 successful companies in the UAE, belonging to different sectors and industries. All cases come with ‘Teaching notes’ and ‘Summary presentations’ to cater to the needs of corporate managers to train their employees, lecturers to train their undergraduate and post graduate students. The cases have been prepared to serve three major target audiences namely Company managers, Universities professors and Researchers.

The chapters in the book provide rich insight on the companies, their products and services, key indicators of success and the strategic drivers behind them and finally the potential areas of future study. Thus, the book serves as a repository of curated best practices across industries in the UAE.
Chapter 1. AJMAL PERFUMES – The inimitable aroma of success; Priyanka Lalwani 
Chapter 2. ABDUL SAMAD AL-QURASHI (ASQ) – An admirable growth trajectory - Middle East to a multinational presence; Rinad Zuhair A AlQurashi 
Chapter 3. AL SEER GROUP – Can a distributor build brands?; Samby Fready 
Chapter 4. DUBAI ASSOCIATION CENTRE – The silent non-profit contributor to the economy of Dubai; Latifa Jamal Ahli 
Chapter 5. DUBAI WORLD TRADE CENTRE – Living the DWTC way!; Latifa Jamal Ahli
Chapter 6. ECOCOAST – Who is the architect, the customer or the company?; Chahd Ahmad Hani Nadaf 
Chapter 7. LIBERTY DENTAL CLINIC – The secret behind the most expensive smile creators; Sabreen Yousef Wahbeh and Eman Emadeddin Abuelrub 
Chapter 8. MAJID AL FUTTAIM RETAIL – Carrefour’s successful big transition to online presence; Luma Subhi Yousef 
Chapter 9. NAFFCO – The Oath of NAFFCO!; Raida Rashid Nasser Al Lamki 
Chapter 10. A case of STANLEY BLACK & DECKER, MIDDLE EAST– An exemplar of corporate agility; Ismail Hasan Syed Farook 
Chapter 11. THMS – Strategically positioned to serve two worlds in health care; Qassim Mahmoud Ahmed Al-hayek and Rana Mohammad Ass’ad Alzaben 
Chapter 12. TPS – Sans internal marketing, sans external marketing; Saadia Danish and Danish Muneef Qureshi
Chapter 13. TRISTAR – Safety, sustainability and stewardship; Mohamed Ali Abdul Hameed Maricar and Jamal Mohamed Kiyasudeen
Prakash Vel is an Associate Professor (Marketing) at University of Wollongong in Dubai (UOWD). He is backed up with 28 years of teaching and corporate exposure in marketing with experience spread across Bahrain, India, Singapore, Malaysia and the UAE.

Boštjan Gomišček is a Professor of Quality management who obtained his PhD from Vienna University of Technology (Austria). He is currently employed as Associate Professor at the University of Wollongong in Dubai.

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