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Public Relations for Social Responsibility: Affirming DEI Commitment with Action

Donnalyn Pompper
University of Oregon, USA


Product Details
Format:
Hardback
ISBN:
9781800431683
Published:
10 Jun 2021
Publisher:
Emerald Publishing Limited
Dimensions:
264 pages - 152 x 229mm
Series:
Communicating Responsible Diversity, Equality, and Inclusion

This inaugural edited collection for the Communicating Responsible Diversity, Equality, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI. The collection explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.


Featuring contributions from leading scholars from across the PR, CSR, and DEI fields, Public Relations for Social Responsibility explores key issues including the legal and economic frameworks thwarting authentic social responsibility and DEI, the unique social responsibility style of women and people of color managing organizations, and expanding the social responsibility critique to include non-human stakeholders and the environment.


Chapters illuminate international and industrial contexts at the intersection of PR, CSR and DEI, including historical perspective on DEI roadblocks in the U.S., PR in the time of COVID-19 crises, organizational bullying, DEI, AI and PR ethics, animals as stakeholders, inclusion as CSR component, CEO activism on the African continent, and PR’s responsibility in transforming society.


The collection will introduce new conceptual and practical approaches highly relevant to scholars of Communication, Management and Corporate Social Responsibility in a global context.

PART I: LEGAL AND ECONOMIC FRAMEWORKS THWARTING AUTHENTIC SOCIAL RESPONSIBILITY AND DEI
Chapter 1. Breaking Down Barriers of the Past and Moving Toward Authentic DEI Adoption; Nneka Logan
Chapter 2. Ethical Public Relations, Communities of Color, and COVID-19 Crises in Summer 2020; Moronke Oshin-Martin
Chapter 3. Putting the Pharmaceutical Industry’s SR Reports Under the Microscope; Susan Grantham and Edward T. Vieira, Jr.
PART II: UNIQUE SOCIAL RESPONSIBILITY STYLE OF WOMEN AND PEOPLE OF COLOR MANAGING ORGANIZATIONS
Chapter 4. Diversity at the Big Table: A Snapshot of Fortune 500 Boards of Directors; Donnalyn Pompper, Tugce Ertem-Eray, Eric Adae, Elinam Amevor, Layire Diop, and Samantha Nadel
Chapter 5. Addressing Workplace Bullying Behaviors Through Responsible Leadership Theory: Essential Skills for Strategic Communicators; Michelle T. Violanti
Chapter 6. Brewed in the African Pot: Examining the Influences of Caritas, Ubuntu, Africapitalism and Postmodern Values on CEO Activism in Ghana; Eric Kwame Adae
PART III: EXPANDING SOCIAL RESPONSIBILITY CRITIQUE TO INCLUDE NEW KINDS OF STAKEHOLDERS WHEN CONSIDERING DEI
Chapter 7. Circle of Responsibility: Animals as Stakeholders; Debra Merskin
Chapter 8. The Social Responsibility of AI: A Framework for Considering Ethics and DEI; Constance Elizabeth Kampf and Oludotun Kayode Fashakin
PART IV: INCREASING AND IMPROVING PUBLIC RELATIONS SKILL SETS NECESSARY FOR MARSHALLING AUTHENTIC DEI AS SOCIAL RESPONSIBILITY IN ORGANIZATIONS
Chapter 9. Rethinking Campaign Management to Include a “SMART+IE” Mindset; Richard Waters, Zifei Fay Chen, and Lorena Gomez-Barris
Chapter 10. Inclusion as Component of CSR and a Brand Connection Strategy; Alexander V. Laskin and Katie M. Kresic
Chapter 11. Community Relations in Professional Sport Organizations: A View through the Lens of Social Anchor Theory; Antoaneta M. Vanc and Kaitlyn M. Masler
Chapter 12. Until the Sirens Sound: A Community Advisory Council’s Resiliency in Emergency Planning in a Diverse Community; Ann D. Jabro
Chapter 13. (P)Rebels Needed! Transformative Potential of Problematization for Social Change; Franzisca Weder

Donnalyn Pompper is Professor, Endowed Chair in Public Relations, and Affiliate Faculty for Ethnic Studies and for the Science Communication Research Center at the University of Oregon, USA.

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