Crafting Your Edge for Today's Job Market: Using the BE-EDGE Method for Consulting Cases and Capstone Projects

Julia Ivy
Northeastern University, USA


Product Details
Format:
Paperback
ISBN:
9781789732986
Published:
07 Oct 2019
Publisher:
Emerald Publishing Limited
Dimensions:
240 pages - 129 x 198mm
Are you looking to cut through the crowd of graduate job-seekers? To craft your edge in the saturated job market? Then you need the BE-EDGE Method.  
The BE-EDGE Method provides a step-by-step guide that connects job seekers to target employers through a process of case consulting. It creates an opportunity for the new or established professional to carve out their own space in an industry of choice, by establishing a relationship of trust with and proving their value to an industry insider. 
The method shows readers how to:  

Elucidate their professional CORE, strategically identifying a space in the market that will best fit their multidimensional profile and selecting a case to work on;  

Develop TRUST with an industry insider on the basis of deep understanding and storytelling--as an industry researcher, company biographer, and case writer;  

Generate VALUE for a company by making a concrete contribution and offering action-based solutions in the form of a consulting case report; and 

Excite insiders with the candidate's fit for a company and their potential to add value in the industry. 

These steps allow the BE-EDGE Method to help young graduates to enhance their employability, as well as helping life-long learners to redefine and craft their own space in the market when looking to change careers. Including testimonials from students of this method, this book is unmissable for anyone looking to create their own space in industry.
INTRODUCTION
PART 1: ELUCIDATING THE CORE. Your Focus
1. YOUR CORE AS A PRO
2. YOUR COMPANY
3. REACHING OUT TO THE COMPANY OF YOUR CHOICE
PART 2: DEVELOPING TRUST. Your Case
4. FOCUS ON THE CHALLENGE
5. CONNECTING THROUGH A FACT-BASED COMPANY STORY
PART 3: GENERATING VALUE. Your Consulting Report 
6. DEFINING YOUR METHODOLOGY
7. SHARPENING YOUR CASE ANALYSIS
8. TAILORING YOUR RECOMMENDATIONS
PART 4: EXCITING THE MARKET. Your Edge
9. PREPARING THE CASE BRIEF
10. PRESENTING THE CASE TO THOSE WHO COUNT
CONCLUSION. Testimonials
APPENDICES 
Appendix A. Example of Informed Consent 
Appendix B. The Lilypad Case 
Appendix C. Example of Rubrics and Measures for Data Collection 
Appendix D. Example of Data Presentation
Dr. Julia Ivy is a strategy and international business executive professor and faculty director for the MS in International Business at Northeastern University. Dr. Ivy holds two doctorate degrees, the first a PhD in Psychology and the second in Management. The BE-EDGE Method arose out of the point of intersection of these two specialties. In addition to her academic work, Dr. Ivy consults and acts as an executive coach for universities and businesses seeking to establish an employment pipeline for highly educated millennials and active professionals looking to change careers.

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