http://books.emeraldinsight.com/rss.asp Emerald Bookstore - Subject Browse en Mon, 13 May 2013 06:00:00 GMT Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781559381284 http://books.emeraldinsight.com/display.asp?ISB=9781559381284 Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762301645 http://books.emeraldinsight.com/display.asp?ISB=9780762301645 This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781559388559 http://books.emeraldinsight.com/display.asp?ISB=9781559388559 Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781848556706 http://books.emeraldinsight.com/display.asp?ISB=9781848556706 Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762301881 http://books.emeraldinsight.com/display.asp?ISB=9780762301881 Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762314461 http://books.emeraldinsight.com/display.asp?ISB=9780762314461 "Consumer Culture Theory". Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781559387835 http://books.emeraldinsight.com/display.asp?ISB=9781559387835 This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781848551725 http://books.emeraldinsight.com/display.asp?ISB=9781848551725 Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762305506 http://books.emeraldinsight.com/display.asp?ISB=9780762305506 Part of a series of studies on research in marketing. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762306824 http://books.emeraldinsight.com/display.asp?ISB=9780762306824 Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762306367 http://books.emeraldinsight.com/display.asp?ISB=9780762306367 Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762310463 http://books.emeraldinsight.com/display.asp?ISB=9780762310463 Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762306336 http://books.emeraldinsight.com/display.asp?ISB=9780762306336 Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done, such as: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; and, changes in behaviors of suppliers and governments. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762306695 http://books.emeraldinsight.com/display.asp?ISB=9780762306695 Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781780520247 http://books.emeraldinsight.com/display.asp?ISB=9781780520247 The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780857244475 http://books.emeraldinsight.com/display.asp?ISB=9780857244475 Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762303182 http://books.emeraldinsight.com/display.asp?ISB=9780762303182 Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762313693 http://books.emeraldinsight.com/display.asp?ISB=9780762313693 Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9780762311590 http://books.emeraldinsight.com/display.asp?ISB=9780762311590 What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. Mon, 13 May 2013 06:00:00 GMT http://books.emeraldinsight.com/display.asp?ISB=9781559388399 http://books.emeraldinsight.com/display.asp?ISB=9781559388399 This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included. Mon, 13 May 2013 06:00:00 GMT