Featured Items

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  Knowledge Management in Tourism
  Fayos-Sola, Eduardo

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  Hardback

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  School Shootings
  Muschert, Glenn W.

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  Hardback

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  Price: €97.95

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  New Challenges to International Marketing

  Series: Advances in International Marketing v. 20
  Tamer Cavusgil (author) Rudolf R. Sinkovics (author) Pervez N. Ghauri (author)

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  Hardback

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  Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international...

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  €121.95

  
  
  

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  Michigan State University Contributions to International Business and Innovation

  Series: Advances in International Marketing v. 19
  Tamer Cavusgil (author)

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  Hardback

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  Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the...

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  International Marketing Research Opportunities and Challenges in the 21st Century

  Series: Advances in International Marketing v. 17
  Alex Rialp (editor) Josep Rialp (editor)

  Format:

  Hardback

  Description:

  Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines...

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  €91.95

  
  
  

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  Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

  Series: Advances in International Marketing v. 16
  S. Tamer Cavusgil (series editor) Carl Arthur Solberg (volume editor)

  Format:

  Hardback

  Description:

  Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...

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  €96.95

  
  
  

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  New Directions in International Advertising Research

  Series: Advances in International Marketing v. 12
  S. Tamer Cavusgil (series editor) Charles R. Taylor (editor)

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  Hardback

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  Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...

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  €107.95

  
  
  

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  Reassessing the Internationalization of the Firm

  Series: Advances in International Marketing v. 11
  C.N. Axinn (editor) P. Matthyssens (editor) S. Tamer Cavusgil (series editor)

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  Hardback

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  "Reassessing the Internationalization of the Firm"....

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  €111.95

  
  
  

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  Developments in Australasian Marketing

  Series: Advances in International Marketing 
  S. Tamer Cavusgil (editor)

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  Hardback

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  Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region....

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  €114.95

  
  
  

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  Globalization, the Multinational Firm and Emerging Economies

  Series: Advances in International Marketing v. 10
  Attila Yaprak (editor) Hulya Tutek (editor) S. Tamer Cavusgil (series editor)

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  Hardback

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  €117.95

  
  
  

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  International Marketing and Purchasing From Marketing-mix to Relationships and Networks

  Series: Advances in International Marketing v. 9
  S. Tamer Cavusgil (series editor) Pervez N. Ghauri (volume editor)

  Format:

  Hardback

  Description:

  Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field...

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  €114.95

  
  
  

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  Marketing in Asia Pacific and Beyond

  Series: Advances in International Marketing v. 7
  S. Tamer Cavusgil (volume editor)

  Format:

  Hardback

  Description:

  This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....

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  €94.95

  
  
  

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  Advances in International Marketing

  Series: Advances in International Marketing v. 8
  S. Tamer Cavusgil (series editor) Tage Koed Madsen (volume editor)

  Format:

  Hardback

  Description:

  This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....

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  €94.95

  
  
  

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  Advances in International Marketing

  Series: Advances in International Marketing v. 4
  S. Tamer Cavusgil (volume editor)

  Format:

  Hardback

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  Price:

  €94.95

  
  
  

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