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Matching titles: 1 to 14 of 14
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advances in international marketing
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Measurement and Research Methods in International Marketing
Series: Advances in International Marketing v. 22
Marko Sarstedt (editor) Manfred Schwaiger (editor) Charles R. Taylor (editor) Shaoming Zou (series editor)- Format:
- Hardback
- Description:
- Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of...
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- $114.95
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International Marketing Emerging Markets
Series: Advances in International Marketing v. 21
Shaoming Zou (editor) Huifen Fu (editor) Shaoming Zou (series editor)- Format:
- Hardback
- Description:
- Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments...
- Price:
- $124.95
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New Challenges to International Marketing
Series: Advances in International Marketing v. 20
Tamer Cavusgil (author) Rudolf R. Sinkovics (author) Pervez N. Ghauri (author)- Format:
- Hardback
- Description:
- Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international...
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- $154.95
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Michigan State University Contributions to International Business and Innovation
Series: Advances in International Marketing v. 19
Tamer Cavusgil (author)- Format:
- Hardback
- Description:
- Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the...
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- $124.95
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International Marketing Research Opportunities and Challenges in the 21st Century
Series: Advances in International Marketing v. 17
Alex Rialp (editor) Josep Rialp (editor)- Format:
- Hardback
- Description:
- Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines...
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- $116.95
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Series: Advances in International Marketing v. 16
S. Tamer Cavusgil (series editor) Carl Arthur Solberg (volume editor)- Format:
- Hardback
- Description:
- Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...
- Price:
- $111.95
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New Directions in International Advertising Research
Series: Advances in International Marketing v. 12
S. Tamer Cavusgil (series editor) Charles R. Taylor (editor)- Format:
- Hardback
- Description:
- Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...
- Price:
- $137.95
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Reassessing the Internationalization of the Firm
Series: Advances in International Marketing v. 11
C.N. Axinn (editor) P. Matthyssens (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
- Description:
- "Reassessing the Internationalization of the Firm"....
- Price:
- $141.95
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Developments in Australasian Marketing
Series: Advances in International Marketing
S. Tamer Cavusgil (editor)- Format:
- Hardback
- Description:
- Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region....
- Price:
- $145.95
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Globalization, the Multinational Firm and Emerging Economies
Series: Advances in International Marketing v. 10
Attila Yaprak (editor) Hulya Tutek (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
- Description:
- Price:
- $148.95
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International Marketing and Purchasing From Marketing-mix to Relationships and Networks
Series: Advances in International Marketing v. 9
S. Tamer Cavusgil (series editor) Pervez N. Ghauri (volume editor)- Format:
- Hardback
- Description:
- Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field...
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- $145.95
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Marketing in Asia Pacific and Beyond
Series: Advances in International Marketing v. 7
S. Tamer Cavusgil (volume editor)- Format:
- Hardback
- Description:
- This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....
- Price:
- $112.95
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Advances in International Marketing
Series: Advances in International Marketing v. 8
S. Tamer Cavusgil (series editor) Tage Koed Madsen (volume editor)- Format:
- Hardback
- Description:
- This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included....
- Price:
- $112.95
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Advances in International Marketing
Series: Advances in International Marketing v. 4
S. Tamer Cavusgil (volume editor)- Format:
- Hardback
- Description:
- Price:
- $112.95
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