Featured Items
-
Knowledge Management in Tourism
Fayos-Sola, Eduardo- Type:
- Hardback
- Price:
- Buy:
- Buy Now »
-
School Shootings
Muschert, Glenn W.- Type:
- Hardback
- Price:
- Price: €97.95
- Buy:
- Buy Now »
Subject Browse
Search Results Listing
Matching titles: 16 to 30 of 44
- Search terms:
Marketing
-
Consumer Culture Theory
Series: Research in Consumer Behavior v. 11
John F. Sherry, Jr. (editor) Russell W. Belk (editor)- Format:
- Hardback
- Description:
- "Consumer Culture Theory"....
- Price:
- €123.95
- Buy:
- Buy Now »
-
Review of Marketing Research v. 3
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars....
- Price:
- €78.95
- Buy:
- Buy Now »
-
International Marketing Research Opportunities and Challenges in the 21st Century
Series: Advances in International Marketing v. 17
Alex Rialp (editor) Josep Rialp (editor)- Format:
- Hardback
- Description:
- Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines...
- Price:
- €91.95
- Buy:
- Buy Now »
-
Research in Consumer Behavior
Series: Research in Consumer Behavior v. 10
Russell W. Belk (editor)- Format:
- Hardback
- Description:
- Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as...
- Price:
- €96.95
- Buy:
- Buy Now »
-
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Series: Advances in International Marketing v. 16
S. Tamer Cavusgil (series editor) Carl Arthur Solberg (volume editor)- Format:
- Hardback
- Description:
- Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...
- Price:
- €96.95
- Buy:
- Buy Now »
-
Review of Marketing Research v. 2
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8...
- Price:
- €78.95
- Buy:
- Buy Now »
-
Managing Product Innovation
Series: Advances in Business Marketing and Purchasing v. 13
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...
- Price:
- €135.95
- Buy:
- Buy Now »
-
Review of Marketing Research v. 1
Series: Review of Marketing Research
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes...
- Price:
- €78.95
- Buy:
- Buy Now »
-
Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing and Purchasing v. 12
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...
- Price:
- €107.95
- Buy:
- Buy Now »
-
New Directions in International Advertising Research
Series: Advances in International Marketing v. 12
S. Tamer Cavusgil (series editor) Charles R. Taylor (editor)- Format:
- Hardback
- Description:
- Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...
- Price:
- €107.95
- Buy:
- Buy Now »
-
Reassessing the Internationalization of the Firm
Series: Advances in International Marketing v. 11
C.N. Axinn (editor) P. Matthyssens (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
- Description:
- "Reassessing the Internationalization of the Firm"....
- Price:
- €111.95
- Buy:
- Buy Now »
-
Getting Better at Sensemaking
Series: Advances in Business Marketing and Purchasing v. 9
Arch G. Woodside (editor)- Format:
- Hardback
- Description:
- Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...
- Price:
- €114.95
- Buy:
- Buy Now »
-
Developments in Australasian Marketing
Series: Advances in International Marketing
S. Tamer Cavusgil (editor)- Format:
- Hardback
- Description:
- Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region....
- Price:
- €114.95
- Buy:
- Buy Now »
-
Globalization, the Multinational Firm and Emerging Economies
Series: Advances in International Marketing v. 10
Attila Yaprak (editor) Hulya Tutek (editor) S. Tamer Cavusgil (series editor)- Format:
- Hardback
- Description:
- Price:
- €117.95
- Buy:
- Buy Now »
-
Designing Winning Products
Series: Advances in Business Marketing and Purchasing v. 10
Arch G. Woodside (editor) Timo Liukko (editor) Ari Lehtonen (editor)- Format:
- Hardback
- Description:
- Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions...
- Price:
- €117.95
- Buy:
- Buy Now »
© Emerald Group Publishing Limited | Copyright
info | Site Policies | RSS 