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Matching titles: 1 to 15 of 29
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Marketing
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Consumer Culture Theory
Series: Research in Consumer Behavior v. 11
Edited by: John F. Sherry, Jr. Russell W. Belk- Format:
- Hardback
- Description:
- "Consumer Culture Theory"....
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- £83.95
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Cross-cultural Buyer Behavior
Series: Advances in International Marketing v. 18
Edited by: Charles R. Taylor Doo-Hee Lee- Format:
- Hardback
- Description:
- Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development....
- Price:
- £74.95
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International Marketing Research Opportunities and Challenges in the 21st Century
Series: Advances in International Marketing v. 17
Edited by: Alex Rialp Josep Rialp- Format:
- Hardback
- Description:
- Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines...
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- £62.95
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Research in Consumer Behavior
Series: Research in Consumer Behavior v. 10
Edited by: Russell W. Belk- Format:
- Hardback
- Description:
- Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as...
- Price:
- £64.95
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Series: Advances in International Marketing v. 16
Edited by: Carl Arthur Solberg- Format:
- Hardback
- Description:
- Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and...
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- £64.95
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Research on International Service Marketing A State of the Art
Series: Advances in International Marketing v. 15
Edited by: Pieter Pauwels Ko de Ruyter (Professor of Marketing and Marketing Research. Maastricht University, The Netherlands)- Format:
- Hardback
- Description:
- A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of...
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- £64.95
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Managing Product Innovation
Series: Advances in Business Marketing & Purchasing v. 13
Edited by: Arch G. Woodside- Format:
- Hardback
- Description:
- What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer...
- Price:
- £87.95
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Evaluating Marketing Actions and Outcomes
Series: Advances in Business Marketing & Purchasing v. 12
Edited by: Arch G. Woodside- Format:
- Hardback
- Description:
- Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think...
- Price:
- £70.95
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Reviving Traditions in Research on International Market Entry
Series: Advances in International Marketing v. 14
Edited by: Tiger Li- Format:
- Hardback
- Description:
- The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted...
- Price:
- £70.95
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Study Abroad Perspectives and Experiences from Business Schools
Series: Advances in International Marketing v. 13
Edited by: G.Tomas M. Hult Elvin C. Lashbrooke- Format:
- Hardback
- Description:
- In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. Issues discussed include funding...
- Price:
- £70.95
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New Directions in International Advertising Research
Series: Advances in International Marketing v. 12
Edited by: Charles R. Taylor- Format:
- Hardback
- Description:
- Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international...
- Price:
- £70.95
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Series: Advances in Business Marketing & Purchasing v. 11
Edited by: Arch G. Woodside E. Moore (University of South Carolina, USA)- Format:
- Hardback
- Description:
- This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society...
- Price:
- £70.95
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Reassessing the Internationalization of the Firm
Series: Advances in International Marketing v. 11
Edited by: C.N. Axinn P. Matthyssens- Format:
- Hardback
- Description:
- "Reassessing the Internationalization of the Firm"....
- Price:
- £72.95
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Getting Better at Sensemaking
Series: Advances in Business Marketing & Purchasing v. 9
Edited by: Arch G. Woodside- Format:
- Hardback
- Description:
- Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do...
- Price:
- £74.95
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Designing Winning Products
Series: Advances in Business Marketing & Purchasing v. 10
Edited by: Arch G. Woodside Timo Liukko Ari Lehtonen- Format:
- Hardback
- Description:
- Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions...
- Price:
- £75.95
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