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naresh w/2 malhotra
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Naresh Malhotra (editor)
- Format:
- Hardback
- Description:
- Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines...
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- £62.95
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Naresh Malhotra (editor)
- Format:
- Hardback
- Description:
- Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous...
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- £62.95
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Naresh Malhotra (editor)
- Format:
- Hardback
- Description:
- Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars....
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- £62.95
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Naresh Malhotra (editor)
- Format:
- Hardback
- Description:
- Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8...
- Price:
- £62.95
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