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Review of Marketing Research
Series: Review of Marketing Research v. 10
Naresh K. Malhotra (editor)- Format:
- Hardback
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Review of Marketing Research Volume 8 Special Issue - Marketing Legends
Series: Review of Marketing Research v. 8
Naresh Malhotra (editor) Naresh Malhotra (series editor)- Format:
- Hardback
- Description:
- This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their...
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- £67.95
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Review of Marketing Research
Series: Review of Marketing Research v. 7
Naresh Malhotra (editor) Naresh Malhotra (series editor)- Format:
- Hardback
- Description:
- This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and...
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- £62.95
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Review of Marketing Research
Series: Review of Marketing Research v. 6
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies....
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- £59.95
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Review of Marketing Research v. 5
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines...
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- £62.95
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Review of Marketing Research v.4
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous...
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- £62.95
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Review of Marketing Research v. 3
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars....
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- £62.95
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Review of Marketing Research v. 2
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8...
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- £62.95
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Review of Marketing Research v. 1
Series: Review of Marketing Research
Naresh Malhotra (editor)- Format:
- Hardback
- Description:
- The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes...
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- £62.95
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