Featured Items

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  Knowledge Management in Tourism
  Fayos-Sola, Eduardo

  Type:

  Hardback

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  School Shootings
  Muschert, Glenn W.

  Type:

  Hardback

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  Price: €97.95

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  Business-to-Business Marketing Management Strategies, Cases and Solutions

  Series: Advances in Business Marketing and Purchasing v. 18
  Mark S. Glynn (editor) Arch G. Woodside (editor)

  Format:

  Hardback

  Description:

  This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts....

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  €113.95

  
  
  

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  Business-to-business Brand Management Theory, Research, and Executive Case Study Exercises

  Series: Advances in Business Marketing and Purchasing v. 15
  Mark S. Glynn (editor) Arch G. Woodside (editor)

  Format:

  Hardback

  Description:

  Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book...

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  €129.95

  
  
  

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